Job description

The Digital Marketing Specialist is responsible for the development, execution, and measurement of all email, social media and digital marketing projects and programs that are critical to driving traffic to and generating qualified leads. We are looking for an enthusiastic person to help in our overall marketing efforts. You should be well-versed in specialized marketing concepts, principles and tactics such as SEO, CRM, Pay Per Click Ads (Adwords), website development, etc. The goal is to deliver effective marketing programs that will help our reputation and growth.

For this role, you should be a data-driven digital and demand gen marketing professional with demonstrated experience delivering profitable lead growth . The ideal candidate has experience in revenue marketing, a strong background executing digital marketing campaigns targeting clients in the cloud technology space and a experience using marketing automation technology.

The position is hybrid, however you should be flexible to meet in person at the office for training, orientation and staff meetings.

Responsibilities/Qualifications

• Develop campaign strategy across a variety of channels, including email, website
• Create and execute dynamic, disruptive and data-driven email marketing campaigns, including drip marketing campaigns, engagement campaigns, client retention/reactivation campaigns, and lifecycle emails
• Track and analyze results for digital marketing campaigns including email marketing, social media, content marketing and other projects as assigned
• Ensure accuracy of campaign audience targeting, which includes segmentation, cadence, sequencing, and dynamic content targeting
• Ensure design and layouts of content is optimized, user and mobile-friendly
• Remain current in digital marketing, social marketing, ecommerce, SEO, email marketing, and web usability trends and best practices, as well as potential new channels/platforms
• Work within our marketing automation platform, seeking to optimize processes and increase utilization of functionality
• Education in marketing, communication, or relevant experience
• Minimum 3 years of relevant experience
• Mastery of the Google suite, Facebook Ads Manager, Adwords, Google Analytics, knowledge of best practices in SEO, knowledge basic principles of marketing automation and inbound marketing platforms (essential)
• Mastery of SEO tools is a plus
• Basic knowledges of HTML/CSS is a plus

About Us

Snowbird Financial Consulting (SFC) offers professional services designed to help Canadians, Snowbirds and vacationers buy a home in Florida.

At SFC we specialize in real estate, investment and immigration strategies. We work with Canadians looking to vacation or invest in the Florida real estate market. SFC is your go-to when you want help getting a mortgage in Florida.

Visit our website at: https://www.snowbirdadvice.com

Job Type: Part-time

Pay: From $22.00 per hour

Benefits:

• Flexible schedule

Compensation package:

• Bonus pay

Schedule:

• Choose your own hours
• On call

Education:

• High school or equivalent (Preferred)

Experience:

• Marketing: 2 years (Required)
• Google AdWords: 2 years (Preferred)
• Facebook Advertising: 2 years (Preferred)

Language:

• English (Required)

Security clearance:

• Confidential (Preferred)

Work Location: Remote

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