Job description

Overview: Love what you do and who you work with…
FFW is a global team of inspired people collaborating across 13 countries, together with an aligned purpose to create powerful digital experiences for some of the world’s most notable brands. We are a supportive, highly-collaborative group, always helping each other to do our best while empowering our clients to harness the full opportunity of digital.

If you're ready for something new, are a collaborative team player, and want to build amazing things to propel brands to the future, please check out FFW!
About the Position
We are looking for a Digital Analytics Strategist to join our Insights & Optimization (IO) Team. This full-time position can be remote, anywhere in the US, with occasional travel required. This role will focus predominantly on web analytics strategy and analytics solution design; we are not currently looking for applicants seeking a data scientist position.

The FFW IO Team comprises talented individuals from diverse backgrounds, education, and cultures, all of whom believe that we're better together. Our team culture is rooted in collaboration and in our drive to work through problems to understand our clients' business needs, goals, and motivations. We support each project as an advocate for informed measurement and tracking that allows FFW to design and iterate on digital product experiences that benefit our clients' businesses.

Responsibilities: You Will..

• Conduct analytics audits of digital properties as part of project discovery

• Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals

• Create measurement plans that align business objectives to KPIs for websites and other digital channels

• Define analytics strategy and approach for client projects

• Define approach for cookie consent and work with the implementation team to ensure that tracking solutions meet applicable privacy requirements

• Train clients on how to access and leverage their data to make informed decisions

• Work with our Experience Design team to align measurement needs to UX strategy and provide data analysis support for user research and optimization activities

• Work with our Solutions Consulting team to advise on data and analytics technology topics

• Work with our Development team to hand-off measurement requirements for technical implementation

Qualifications: You Have..

• A passion for using data to tell stories, surface insights, and inform decisions

• Expert-level knowledge of digital analytics and tag management concepts

• The ability to conduct an insightful analysis of digital data to help clients answer key business questions

• 4+ years of hands-on experience in analytics strategy and execution

• Expertise in the set-up and usage of Google Analytics and/or Adobe Analytics

• Solid understanding of web fundamentals and SEO best practices

• Experience working at a digital agency or ad agency

• English fluency

• Excellent written and verbal communication skills and ability to succinctly summarize key findings

• Ability to organize, transform, and connect raw data using spreadsheets and custom formulas

• Experience defining and configuring custom dimensions, metrics, variables, segments and reports

• Expertise in designing analytics solutions for conversion tracking including the set-up of goals, funnels, and event tracking

• Ability to produce custom reports, configure views, and to perform ad hoc analysis of analytics data

• Experience building custom dashboards and reports using Google Data Studio, Tableau, Domo, or similar tools

• Familiarity with configuring common types of tags in a tag management system such as Google Tag Manager, Tealium, or Adobe Launch

• Ability to conduct an SEO audit by using site crawl data to score and benchmark a site based on industry standards and best practices

Nice to Haves..

• An analytics certification such as Google Analytics IQ, DAA Web Analyst, Adobe Certified Expert, or similar

• Experience working with Consent Management Platforms (CMP) such as OneTrust, Cookiebot, TrustArc, or similar

• Experience planning and conducting A/B tests and interpreting experiment results using platforms such as Optimizely, Google Optimize, VWO, or similar

• Experience with heat-mapping and/or session recording platforms such as Hotjar, FullStory, or similar

• Experience with analytics for data-driven personalization use cases

• Familiarity with Customer Data Platforms (CDP) such as Segment

• Experience with analytics and reporting from email marketing and/or marketing automation platforms such as Marketo, Salesforce Marketing Cloud, or similar.

• Experience implementing analytics for native mobile apps and/or offline applications

#remote #li-remote

Job Type: Full-time

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