Southwest Airlines Federal Credit Union, a world class financial institution, is looking for a Marketing Data Analyst located at our corporate office near Love Field Airport in Dallas, Texas.

The Benefits of Working Here:

We work hard to ensure that our employees work in an environment of respect, trust and fun! We are committed to helping our employees stay healthy, feel secure, grow and development, and maintain a work/life balance through our comprehensive benefit programs:

• $500 New Hire Bonus!
• FREE health insurance
• FREE dental insurance
• FREE vision insurance
• FREE life insurance
• FREE short-term and long-term disability
• FREE employee checking account
• Paid Time Off up to 3 weeks per year
• 12 Paid Holidays (2 ½ weeks of more paid time off!)
• Flexible Spending Accounts
• 401(k) plans with employer match
• Company funded retirement pension plan
• Tuition reimbursement
• Casual dress code, every day!
• Ongoing training through classroom and online formats
• Employee recognition programs
• Employee committees that promote culture, fun and wellness
• Monthly company-wide activities for our employees, like Baseball Day, Chocolate Chip Day, Summer Luau, Say Something Nice Day, Biggest Loser, and a Step Challenge

Essential Functions, Duties and Responsibilities:

One of the biggest gaps that the marketing team is facing is not closing the loop on campaign and project performance. As SWACU continues to grow, this position will help better target members for products, and identify opportunities to increase the relationship.

Campaign Reporting & Dashboard

• Execute marketing research for campaigns, strategies, product development and target marketing
• Provides post-campaign reporting for management and tracks trends for similar campaigns
• Identify, analyze, and interpret complex data sets to develop recommendations to increase products, sales, programs, and services within the organization
• Comfortable working with modern data science technologies
• Create compelling data visualizations, dashboards, and reports
• Able to clearly communicate results and present them at a high level
• Solves routine and complex business questions and produces current and relevant data regarding member growth, behavior, account usage, account profitability, trends and preferences, strengths, weaknesses, threats, and opportunities
• Able to measure performance, KPIs and initiative ROI
• Presents data sets for A/B testing as required
• Knowledge of digital advertising and methods

Report (Data) Management & Requests

• Identifies specific data needs and creates requests to other departments in a timely manner
• Manages marketing report requests
• Houses marketing data within ARCU, Synapsis and other programs as necessary
• Collaborate with departments to identify reporting needs and create reports to enhance business operations

Competitor Insights

• Monitor competitors for trends, rates, and products
• Aid in product development
• Completes deposit and loan analysis monthly

Trends & Market Opportunities

• Monitor financial institutions for unique products, services, and software
• Understand funnels and be able to measure performance
• Position SWACU to monitor FI’s of $1B+ asset size

Minimum qualifications:

• Bachelor’s degree in Marketing, Business Management, Statistics or Data Intelligence and at least 1 year experience in digital marketing required
• Demonstrated working knowledge data analytics required
• Provide reporting on multiple platforms
• Adept at understanding ever changing digital trends and new technologies
• Familiarity with online banking trends and applications in the financial space is a plus
• Strong communication skills including written, verbal and listening
• Must be able to engage in problem-solving, and help identify and solve potential issues
• Ability to handle multiple projects and prioritize
• Effective time management
• Strong Attention to detail
• All qualified candidates must pass a credit and background check

Pay:

$55k – $60k per year DOE

Business hours:

Monday to Friday, 8:30am – 5:00pm (This is an in-office position)

Work Location:

2430 Shorecrest Drive, Dallas, TX 75235

Company Overview:

Southwest Airlines Federal Credit Union provides a complete array of financial services for all employees and families of Southwest Airlines and over 200 more companies across the United States. Since our inception, we have continued to maintain a rapid pace of growth throughout our four branches in TX and AZ! We now serve over 50,000 members nationwide and we’re still growing! Our members enjoy the most elite financial services and the best member service around! Learn more about us on our website: https://www.swacu.org/connect/careers.html.