Job description

Title: Marketing Coordinator

Schedule: Full-time

Salary Position

Benefits: 401k

Health Insurance

Holidays

Personal Time Off (PTO)

Job Brief:

We are in search of a highly motivated candidate to aid in the development and maintenance of marketing strategies that align with our company's objectives. The ideal candidate will assess market conditions, branding, and messaging, customer research, as well as Unitech data, while continuously monitoring and evaluating existing marketing initiatives.

Job Description:

· In this role, the incumbent is tasked with supporting lead-generation efforts by crafting innovative campaigns that leverage all available media channels. These campaigns are targeted at 6 distinct physical markets located throughout Louisiana, in addition to an online campus that serves individuals in Louisiana, Mississippi, and Alabama.

· Compliance with all state, federal, and accreditation guidelines

· Oversee the organic and paid content on all Unitech social media accounts for each campus and create engaging content for the main Unitech accounts.

· Assist in maintaining a favorable public image through community engagement initiatives, fundraising opportunities, and continuous brand audits.

· Event planning for campus and corporate-specific events.

· Communicate and work with individual campuses on the planning and implementation of building yearly calendars of community events to participate in.

· Design, build, and distribute a monthly company-wide newsletter.

· Research to analyze market trends, customer behavior, and the competitive landscape.

· The ideal candidate should possess a strong sense of design aesthetics and be well-versed in using design software, such as Canva or Adobe products.

Qualifications:

The preferred candidate should have at least one to two years of experience in marketing and possess outstanding verbal and written communication skills. Additionally, the ability to multitask and proficiency in computer usage is essential. A Bachelor's degree in marketing, communications, or a related field is required, while familiarity with AdWords, WordPress, and Ads Manager is considered a valuable asset.

Job Type: Full-time

Pay: $48,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Lafayette, LA 70503: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person

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