THE ROLE:

• Location: Bakersfield, CA
• Travel Requirement: N/A
• FLSA Status: Exempt
• Pay Range: $64,480-$85,000

INGENUITY GROWS GOOD.

Guided by its purpose — Ingenuity Grows Good — Bolthouse Farms is recognized as a leader in growing, manufacturing, and distributing high quality, nutrient dense branded products. Employing more than 2,200 people and headquartered in Bakersfield, California’s fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. and manufactures the No. 1 premium refrigerated branded beverage in U.S. retail. Bolthouse Farms is made up of farm and food fanatics who work every day to serve Our Land, Our People, and All People. Visit Bolthouse Farms or follow us on Instagram, Facebook and Twitter to learn more.

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE

JOB DUTIES

The Digital Media Associate will report to the Director eCommerce Marketing and work cross-functionally to develop and implement a holistic digital marketing strategy. You will be part of an innovative, fast-growing digital team focused on delivering results while establishing and implementing digital media best practices, creating analytical processes, while driving media efficiencies and scale. This role will support both Bolthouse Farms and Evolution Fresh digital marketing initiatives that deliver on annual revenue targets while enhancing brand equity online.

• Develop, plan, buy and execute paid media plans for targeted brand initiatives, such as product launches, seasonal drive times, and promotions

• Manage and optimize paid media across both social media platforms (FB/IG) and display on retailer.com (Kroger & Walmart)
• Develop and present paid media analysis and recap to key stakeholders on a monthly and quarterly basis with data-driven insight and analytics

• Work cross-functionally with internal digital team members to develop holistic media campaigns across various channels

• Proactively identify new technology and impactful business opportunities across current and existing platforms, and develop thoughtful test plans

• Identify and develop A/B test scenarios that allow us to innovate and expand the paid media mix

• Contribute to our creative process by providing inputs based on media best practices
• Manage budgets for paid media deliverables

WHAT WE’RE LOOKING FOR

Minimum Qualifications:

• Minimum three (3) years of applicable experience with paid media and buying. Exposure to consumer products (CPG) or direct to consumer preferred

Additional Required Qualifications:

• Proven track record of driving ROI & managing toward brand sales goals
• Strong understanding of digital paid media, particularly Facebook paid social and display advertising
• Familiarity with different attribution methodologies and different measurement approaches as well as online-to-offline measurement, and a POV on the optimal ways to measure paid media impact

• Understanding of how respective digital channels fit into the overall media mix and overall brand strategy
• Advanced proficiency with Facebook advertising manager
• An eye for content and what makes a digital ad successful (ex: animation, style, copywriting, audio, etc.)
• Understanding of the latest trends across media channels, best practices, competitive tools, and other marketing products to help drive efficiency & scale

PREFERRED QUALIFICATIONS:

• Bachelor’s degree preferred
• Proven, reliable work history

• Excellent time management and organizational skills with a high attention to detail
• Ability to react quickly within a fast-paced environment

PHYSICAL DEMANDS:

• Must be able to lift and carry 25+ pounds.

HOURS & WORKDAYS:

• TBD

WHAT WE OFFER

Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families.

• Medical
• Dental
• Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401(k)
• Paid Time Off

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodations to qualified individuals with disabilities, as need, to assist them in performing essential job functions.

REASONABLE ACCOMMODATIONS

Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Bolthouse Farms and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: TalentAcquisition@bolthouse.com for additional support and guidance.

RECRUITMENT AGENCIES:

Bolthouse Farms does not accept unsolicited agency resumes. Bolthouse Farms is not responsible for any fees related to unsolicited resumes.