Job description
The Social Media Marketing team’s primary objective is to drive brand love and foster community among our followers across our major platforms (Facebook, Instagram, Twitter, TikTok, Pinterest etc.), strategize and activate against large-scale campaigns, and develop and publish content that provides entertainment and value to our customers’ everyday lives. We regularly partner cross-functionally to bring organizational initiatives to life.
The Social Media Community Associate will play a critical role within the team, responsible for fostering community engagement on both on our owned channels (@Wayfair) and off (follower or partner content), interacting with fans and conversations relevant to our brand.
This role is based in the Wayfair Headquarters in Boston, with a hybrid schedule in the office Tuesday - Thursday and work from home days being Monday & Friday.
What You'll Do
- Respond to our audience comments and inquiries in a timely manner across social media channels
- Activate against our content calendar by publishing content to relevant platforms
- Collaborate with Influencer and Partnership teams to understand partner and third-party calendars to engage with content
- Provide community feedback to management and stakeholders
- Partner with our Customer Service team to ensure they have visibility into any customer service needs
- Establish response playbooks and streamline response process with merchandising teams for SKU questions
- Monitor social media campaigns, evergreen content and ad hoc content using key performance indicators (KPIs)
- Find new outreach opportunities to push brand’s image and products
- Seek out new user generated content and opportunities to share content from our community
- Stay up to date on digital and social trends, bringing new trends and ideas to the team
- Other projects as needed
- 1+ years experience in a social media, communications, creative writing, journalism, PR role, or similar
- Strong customer service and interpersonal skills
- Ability to work effectively with leadership and cross-functional stakeholders
- Good judgment and problem-solving skills
- A roll-up-your-sleeves, figure it out, get it done attitude
- Familiarity with Sprinklr and Dash Hudson a plus
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.
We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here: https://www.wayfair.com/careers/privacy). If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.
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