Job description
WRAL Digital Solutions, part of Raleigh-based Capitol Broadcasting Company, is looking for a dynamic addition to our sales team. We are looking for an experienced hunter who is not afraid to roll up their sleeves and go after new business. This position requires someone who is a self-motivated, quick-thinking, solution-oriented, consultative seller with a positive attitude. Advertising or media sales is a plus, but not required.
You might be a good fit if you:
- Enjoy being an individual contributor.
- Are self-motivated and accountable.
- Have local contacts and a solid network.
- Consistently exceed your sales quota/budget.
- Have sold advertising media in the past.
Responsibilities:
- Prospecting and developing new business on a consistent basis.
- Establishing credibility with local business and agencies as a digital advertising expert.
- Meeting with clients to determine their needs and recommending appropriate solutions.
- Consulting with prospects and selling a suite of digital solutions including wral.com, display, social, sponsorships, and creative services.
- Following a sales process to identify prospects, schedule appointments, uncover opportunities, present proposals, and close new business.
- Achieving monthly assigned budget.
- Maintaining and growing your book of business.
- Working with digital strategist and campaign manager to build strategy, monitor campaigns, and review results.
- Regular meetings with current clients to share the effectiveness of their campaigns and discuss new products/solutions to help them meet their goals.
- Staying current on industry trends and best practices.
- Using a CRM to log sales activities, manage pipeline, and forecast.
Requirements:
- 8+ years of sales experience or 5+ years of advertising sales experience.
- Demonstrated success in developing, maintaining, and growing sound relationships with new businesses and a track record of meeting sales goals.
- Excellent organizational, communication and presentation skills.
- Experience selling digital marketing and advertising is a plus!
- Must reside in Raleigh-Durham market.
- A valid driver’s license with clean driving record.
You must be fully vaccinated against COVID-19 to work at CBC. If there is a medical or religious reason preventing you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have an accommodations process in place to evaluate those requests.
A pre-employment drug screening is required. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.
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