Job description

McKinley County Early Childhood Coalition

REQUEST FOR PROPOSAL (RFP) LOGO DESIGN AND STYLE GUIDE DEVELOPMENT

ABOUT THE MCKINLEY COUNTY EARLY CHILDHOOD COALITION

McKinley County, NM

The geographic location of the McKinley County Early Childhood Coalition (MCECC) is McKinley County in the northwest region of New Mexico, bordering Arizona. The county spans 5,455 square miles and is composed of majority tribal lands (roughly 70%), including the Pueblo of Zuni and 31 Chapters in Eastern Agency of the Navajo Nation. Reflective of these geographic boundaries, the demographics of our county include 79.6% Native American, 14.2% Hispanic/Latino, 8.3% White alone (not Hispanic), 2% two or more races, 1% Asian and < 1% African American. Approximately 53. 4% of individuals living in the county speak another language other than English (Spanish, Zuni and Navajo predominantly).

The main goals of the coalition are to be led by engaged families, unite programs and organizations who work with young children, ensure that efforts are not duplicated, increase awareness of existing resources to connect families, and create an advocacy and advisory group.

McKinley County Early Childhood Coalition membership is composed of interested stakeholders and local early childhood programs, community-based outreach organizations, and an academic institution.

PROJECT OVERVIEW

MCECC is in the process of developing a brand identity and is seeking a creative qualified freelance graphic designer to partner with to create a strong graphic logo.

SCOPE OF WORK

The scope of the project will extend from concept to completion. Design scope to include:

Logo:

• Provide high resolution (600 dpi min) EPS file format layered images of the final approved logos as well as flattened jpeg and pdf formats of the final approved logo.
• To be used in print, web, billboards, banners and signage.
• To be created in full color, single-color and black & white.

The coalition branding committee will work with the selected graphic designer to determine possible logo elements that will complement the McKinley County Early Childhood Coalition (MCECC) goals.

Style Guide:

A set of standards for the design of documents, signage, directional wayfinding signage and any other brand identifier. To be used to ensure complete uniformity in style and formatting wherever the brand is used to ensure no dilution of that brand.

• Color Treatments
• Approved fonts: Print and Web
• Design for: Letterhead, Business Card, Department Badges/Shoulder Patches, community Information Rack Card (Tri-Fold), Expanded Community Information Brochure, Billboard, Print Ads, PowerPoint Presentation, Secondary Logos for Partners (Restaurants, Attractions, Services, etc.), Event Rack Card (Tri-fold), Business Recruitment Packet.
• Designer to provide 3 logo and 3 Style Guide design concepts 15 working days after award for review and selection of steering committee and before proceeding.
• The steering committee may make up to 5 revisions of the selected concept.
• Designer to be available for brand consultation for up to 1 month (meaning, responding to questions of usage or clarification on style guide).
• The coalition will retain copyrights to all images, logos, style guides, designs, color treatments, fonts and templates created by the designer and/or firm.

TERMS

The coalition will negotiate terms upon selection. The terms of selection/award are to be subjected to the following terms. All documents are subject to review by the coalition’s legal counsel and a project will be awarded upon signing of an agreement, which outlines terms, scope, budget, and other necessary items.

PROPOSAL GUIDELINES AND REQUIREMENTS

This is an open and competitive process for all qualified freelance graphic designers. Proposals will be evaluated, and an award made to the most responsible, responsive proposer submitting the proposal most advantageous to the coalition. The coalition reserves the right to reject any or all proposals or any portion thereof as deemed to be in the best interest of the coalition.

The proposal shall include the following information:

• Proof of Qualifications:
• Resume of your Education, Experience and Qualifications
• Two (2) Client Recommendations
• A list of staff/subcontractors that will likely be part of the development team
• Two (2) Examples of your Style Sheet Design Work
• Three (3) Examples of your Logo Design Work
• Written explanation of one logo design sample and/or how you derived design from concept to end product.
• Your Tax ID Number

The proposal must contain the signature of a duly authorized officer or agent of the company submitting the proposal. In addition, if the execution of work to be performed by your company requires the hiring of sub-contractors you must clearly state this in your proposal. Sub-contractors must be identified and the work they will perform must be defined. In your proposal, please provide the name, address and EIN of the sub-contractor.

All proposals should be bound in one singular folder (binder or spiral).

REVIEW CRITERIA

Proposals will be reviewed by the coalition branding steering committee based on the following review criteria:

Skills/Creativity:

Please demonstrate through the submission of portfolio samples, including assignment and/or speculative projects that demonstrate technical and creative execution, particularly for similar projects. You should also be able to document/demonstrate the full scope of the various services you provide.

Resources/Capability:

Please demonstrate through a brochure or other document your business experience, staff skills and experience, clients serviced, projects of note, technical skills, project management methodology, and ability to meet milestones.

References/Referrals:

Please provide a resume of your education, experience and qualifications. Please provide two client recommendations.

Pricing Structure/Rates:

Please provide a comprehensive pricing and/or rate sheet for all potential services you might provide under this RFP agreement.

SUBMISSION OF PROPSAL

All proposals must be received by the McKinley County Early Childhood Coalition no later than the date and time specified. Sealed Proposals must be mailed to:

Northwest New Mexico First Born Program

211 West Mesa

Attn: MCECC Coordinator

Gallup, NM 87301

Offeror should mail or deliver sealed proposal, clearly labeled on the outside indicating it is in response to the RFP - Logo and Design Services. Submittals will be accepted until 3:00 PM Mountain Standard Time, on Friday, December 16, 2022. Proposals received after the deadline will not be accepted. Proposals submitted by facsimile, or other electronic means will not be accepted.

If you have questions regarding this solicitation, please contact MCECC Coalition Coordinator at 505-517-2592 or reply to this post.

Job Type: Full-time

Pay: $600.00 - $800.00 per month

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Gallup, NM 87301

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