Job description
About the Role
What You'll Do
- Identify new opportunities for paid marketing teams in using MMPs (Singular/Branch), Firebase etc. to support the business
- Develop product strategy, roadmaps, and complete go to market plans for mobile app to enable analytics to measure marketing performance
- Support the definition of key metrics such as customer lifetime value, cost per Install, and return on investment
- Understand and navigate changes in the privacy landscape (Apple ATT, GDPR, CCPA etc.) on paid marketing attribution
- Understand mobile app SDKs and work with mobile engineers by providing them requirements for building in house 1st party tracking and measurement capabilities
- Understand and help with QA/documentation on launching new app tracking, deep-linking, deferred deep-linking, data sharing etc.
- Build up app reporting & analytics on MMP data
- Be a liaison and manage relationships with vendor partners
- Work with cross-functional teams across Marketing, Product, Tech, BI, Operations
Basic Qualifications
- Bachelors in related field
- 4+years of relevant work experience
- Experience in Advertising or Marketing subject areas with data & tracking related technical exposure
- Expertise in SQL
Preferred Qualifications
- MS in Engineering, Computer Science, Math, Statistics
- Basic technical knowledge in Web Tracking
For New York, NY-based roles: The base salary range for this role is $128,000 per year - $142,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is $128,000 per year - $142,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
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