Job description

One of our great clients in Cincinnati, Ohio is growing exponentially, and is adding a full-time Marketing Specialist. It is an excellent opportunity to use your marketing expertise to support and contribute to this growth.

The Marketing Specialist works with the Business Development Director to develop and implement the strategic marketing plan. You will be responsible for external communications and events across the service territory, and assist with corporate
internal communications and events jointly with Human Resources. Leverages social media to advertise and enhance recruiting efforts; Supports corporate as well as all satellite office communication and marketing needs. Champions the development, and implementation of company brand and standards.

DUTIES & RESPONSIBILITIES

Marketing Strategy

• Assists in developing and implementing Pioneer’s marketing strategy to align with corporate goals.
• Prioritizes and recommends events, charitable donations, sponsorships etc.
• Maintains and promotes corporate and employment brand both internally and externally.
• Collaborates with key leaders in the organization to create design concepts that meet the customer’s needs and positions the company Subcontractor of Choice.

Media Production

• Maintains and frequently updates website with current content, project information and photos.
• Improves search engine optimization and tracks analytics.
• Coordinates progress photography & facilitation of finish photography.
• Plans and coordinates videography as required.
• Takes an active role in the GGOB recordings.

Social Media

• Implements social media strategy and content plan
• Leverages company brand/maintains and enhances social presence
• Posts career opportunities and enhances recruiting through social media
• Monitors company feedback (e.g., Glassdoor, Indeed, Facebook, etc.) and coordinates responses as needed
• Drafts and distributes company news across social media channels

Public Relations

• Participates and sometimes leads industry, corporate and project-level events
• Maintains industry organization membership list and participates in events as requested
• Participates on special project teams and committees as requested and based on need
• Works with BD Director to establish and maintain client and architect relationships from award through ribbon cutting (and beyond); collaborates at key points in the project e.g., milestone events, coordinated media efforts, awards, photography, etc.

Communications

• Creates, maintains and distributes standardized marketing collateral throughout the company
• Responsible for monthly newsletter, sales wins, awards, articles for industry publications
• Be a resource for committee communications e.g., GGOB & ESOP
• Assists in creating training materials and job aids as required
• Assists in gathering and developing content for projects and market sectors for use in the sales pitch and RFQ/RFP proposals

POSITION REQUIREMENTS

• Bachelor’s Degree in Marketing Management, Communications or related field and three years’ of marketing experience in a professional atmosphere
• Construction industry experience preferred but not required.
• Proven success implementing communications programs for internal and external audiences
• Experience managing multiple projects and meeting deadlines
• Highly self-motivated and self-directed
• A detailed knowledge of marketing best practices and procedures, work processes, and tools.
• Experience using Microsoft Office applications, as well as desktop publishing software (e.g., Adobe Creative Suite), graphics programs (e.g., InDesign, Adobe Illustrator, Adobe Acrobat, Photoshop).
• Ability to produce accurate, compliant, and compelling work independently and with others.
• Minimal travel may be required

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Mason, OH 45040: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: One location

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