Job description

THIS POSITION IS LOCATED IN NICHOLASVILLE, KY.

Summary: Responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers, retain existing ones, and increase sales. Responsible for all graphics, video and digital materials generated from the Graphics Department.

Essential Duties and Responsibilities: include the following.

• Manage & generate the graphics, video and digital (email) materials generated from the Graphics Department
• Including technical writing for instructions
• Design & produce annual catalog, bi-monthly sales fliers, PC, brochures and information sheets, etc.
• Adding & Managing products on current web site as well as generate banners
• Managing and coordinating marketing and creative staff and activities
• Photography – edit and process as needed
• Coordinate Tradeshows: set up booth layout, production of marketing materials, travel and shipping of materials
• Assist in developing and oversee departmental budget and expenditures throughout the year
• Develop and implement marketing plans and projects for new and existing products
• Expand and develop marketing platforms
• Liaise with media and advertising
• Collaborate with the sales department
• Monitor industry best practices
• Monitor, review and report on all marketing activity and results
• Help to sustain and guide creative process of the company’s marketing department
• Other duties as assigned

Skills / Trainings / Certifications / Degrees

• Strong understanding of traditional and emerging marketing channels
• Technical marketing skills, photography skills
• Relevant product and industry knowledge
• Experience with relevant software applications- Adobe Creative Suite (InDesign, Photoshop, Illustrator specifically); Microsoft Office (Word, Excel and PowerPoint)
• Strong management and leadership skills

Competencies

• Strong understanding of traditional and emerging marketing channels
• Professional judgment and discretion
• Ability to both independently and in a team setting
• Highly creative and imaginative
• Great people skills, initiative
• Excellent written and verbal communications skills

Education and /or Experience

• Bachelor Degree in Marketing, Business or Communication
• At least 5 yrs. of related experience as marketing manager or similar position required

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

COVID-19 considerations:
All COVID-19 guidelines are in place and be followed.

Application Question(s):

• Have you worked in a Marketing Department role?

Work Location: In person

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