Job description
Work. Serve. Thrive.
Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.
Feeding America is the nation’s second largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. Learn more about Feeding America here.
This position is based out of Feeding America’s new office location in the heart of downtown Chicago. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2-3 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day “work anywhere” program during the course of each calendar year that can be combined with PTO and/or holidays.
The Manager, Social Media will develop the strategy for how the Feeding America National Organization uses emerging and existing social media platforms to end hunger by supporting our strategic priorities and imperatives, as well as our fundraising goals. Lead the execution of the social media strategy including idea generation, social media content creation, multichannel marketing integration, content review and approval workflows, and measurement and reporting.
Salary: $78,000 - $98,000+ Based on Experience
Responsibilities:
- Assess Feeding America’s social media strategy, identify weaknesses, and recommend improvements to align our social media presence with our brand and content strategies, strategic priorities, and mission to end hunger.
- Oversee the design of Feeding America’s social media presence across platforms for consistency with brand guidelines and to maximize audience engagement.
- Create and manage a social media editorial calendar and approval workflow; craft social media content and distill it for multiple audiences, form factor and established and emerging social media platforms.
- Create, curate and source, from appropriate external and internal content creators, visual assets for social media that meet Feeding America brand standards and effectively engage online audiences.
- Identify timely and relevant opportunities to collaborate with Paid Media team; use social listening and monitoring to cultivate social conversations and connections.
- Engage audiences using social media community management functions (i.e., like, retweet, share) to connect people with resources and increase issue awareness and support.
- Identify and share social media insights, trends, benchmarks, and best practices in use across member food banks and outside Feeding America, to continually optimize and advance Feeding America’s use of social media.
- Assess our current Key Performance Indicators (KPIs), identify measurement gaps recommending additional metrics; produce timely reports to demonstrate the impact of social media on Feeding America goals and objectives.
- Identify and collaborate with influencers and content creators to share the Feeding America mission to a new audience; support engagement and stewardship of virtual fundraisers and their communities.
- Collaborate with peers and leaders across teams to craft social media content in response to crises and disasters, manage the content review and approval process, and amplify posts by member food banks.
- Recommend, implement, and support strategies and tactics to activate social media for fundraising, including individual fundraising, peer-to-peer and third-party programs, and cause marketing campaigns.
- Use social media management tools to streamline and automate social media management; inform use of new and existing tools, and partners, to advance and enable ongoing social media management.
- 5+ years of marketing experience with 2+ years of social media marketing experience, including creating engaging original content
- Strong communication, creative writing and editing skills with visual/design capabilities
- Experience working with social media platform management tools (i.e., Sprout Social/ Meltwater)
- Experience with Facebook, Instagram, LinkedIn, Twitter, TikTok, SnapChat and YouTube
- Able to work and thrive in a fast-paced working environment with changing priorities
- Able to work with minimal supervision and effectively manage time and deliverables
- Proficient in all Microsoft Office applications, Adobe Creative Suite, Canva, and Meta Business Suite, Reels
- Basic video editing skills using iMovie/ Final Cut Pro a plus
- Mission Focused: Demonstrates a commitment to Feeding America’s mission through work and action. Is committed to people keep people facing hunger at the center of our work and strives to translate this commitment into action on a daily basis. Willing to advocate for people facing hunger and serve as an ambassador for Feeding America inside and outside of work.
- Embraces Equity, Diversity and Inclusion: Demonstrates a personal commitment to valuing different background and life experiences through word and action. Takes personal actions to build an inclusive culture that ensures everyone can fully contribute based on their unique talents, skills and perspectives and feels welcomed and valued. Commits to driving equitable solutions to address root cause issues by incorporating an equity framework in their daily work. Committed to continuous personal EDI development.
- Operates with Integrity: Builds trust by consistently operating with honesty, openness, and authenticity. Anchors actions and decisions in our mission. Consistently treats others with fairness, dignity, compassion, and respect. Demonstrates courage of convictions while respecting the views of others. Supports organization/department decisions in words and actions. Openly takes responsibility for mistakes, corrects them, and apologizes when appropriate and necessary.
- Collaborates Internally and Externally: Forms and sustains effective working relationships that accelerate goal achievement by reaching out to and engaging people from other functions or from outside the organization. Coordinates projects and plans with others within and outside of own area to ensure the work goes smoothly. Pursues networking opportunities and encourages others to form new relationships that benefit all parties. Handles conflict directly and adeptly, respecting all points of view, and resolves issues to create a united path forward.
- Manages Risk: Seeks to mitigate risks in performance of job duties. Adheres to organizational processes and timelines to ensure prudent risk management. Courageously challenges practices or traditions that have even small potential for causing harm. Promptly raises issues or concerns that could negatively affect Feeding America’s reputation.
- Communicates Effectively: Conveys clear and effective messages using verbal and written communication within individual, small group, and formal presentation settings. Communicates project/operating priorities and updates to key stakeholder audiences that may include staff, network food bank members, donors, and other groups. Responds positively to requests to share information while maintaining confidentiality of sensitive content. Adjusts message and content based on feedback provided.
- Leverages Functional Expertise: Uses advanced functional knowledge to shape decisions and plans. Takes initiative to stay current and apply knowledge of own field, including to improve processes, practices, and policies. Regularly offers to share functional expertise with others to help them succeed.
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