Company Description

Job Description

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

The Director candidate is passionate about digital advertising, and has a desire to architect the future of how Zenith approaches and buys digital media in an ever-changing landscape. He/She will oversee the development and execution of programmatic campaigns across Display, Social, Mobile, Native, and Video channels within Zenith’s internal programmatic media team, Precision. He/She must enjoy working with some of the finest minds in the industry, be a teacher and a student of technology, and aspire to contribute to a unique team of industry thought leaders.

As the day-to-day point of contact for senior-level Strategy and Activation colleagues within Zenith, he/she helps with ongoing programmatic education for clients, elevates the level of programmatic media conversations within the agency and during client meetings when programmatic media is being discussed, and identifies new revenue growth opportunities.

This individual will possess the technical experience to apply innovation to high-profile programmatic campaign plans across channels, and provides constructive critiques to junior teammates about campaign design, data applications, analytics, and media measurement in order to exceed client objectives.

The Director candidate has a strong intuition and an excellent client services acumen, which will be leveraged to secure bright, new talent for the Precision team. Additionally, the Director shall want to contribute to the positive career development of 4-6 direct reports, develop and execute individual and team goals, and foster an inspired work environment. The Director will report directly to the Vice President.

Responsibilities:

• Focus on the overall health and growth of assigned Zenith accounts, including the oversight of programmatic strategy, individual campaign proposal development and meaningful post-buy recaps

• Interface with Strategy and Activation media teams to respond to communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Manage and inspire 4-6 direct reports
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosities
• Assist in the growth of junior team members through regular 1:1 meetings, identifying technical and career development opportunities, being a sounding board for questions and mentor to share addressable media experiences and applications
• Lead regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Bring executional knowledge of the Private Marketplace (PMP) landscape (strategy, negotiation and proper technical execution) to the team and organization
• Ensure team operations and client deliverables are commensurate with client goals and strategic vision of the business
• Promote programmatic media buying practices throughout the organization with education (formal or informal) to further Zenith’s industry-leading Digital practice
• Contribute strategic insight in new business efforts, determine optimal staffing assignments for existing clients and new business scenarios
• Adopt established account management standards and enhance campaign best practices through hands-on experience in programmatic media buying

• Maintain accountability for QA procedures across upcoming, live and ending campaigns
• Fiscally accountable to senior executive team for revenue and group spend

Qualifications

Bachelor’s Degree

• 4+ years media planning experience (including at least 1 year as a supervisor) with a focus on national media planning
• Excellent presentation and deck writing skills
• Strategic, creative, highly organized, and detail-orientated
• Effective team motivator and mentor

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.