Overview

Responsibilities

Where You'll Make an Impact:

• As the Director of Database Marketing, the incumbent will manage end-to-end planning, creation, execution and reporting of channel direct marketing campaigns in direct mail, print, email, and social media
• A highly data driven individual, they will align the direct channel strategies so they are consistent with the company’s strategic marketing plans and meet overall growth, sales and profitability objectives
• Develops and manages data driven direct marketing program for client acquisition and retention, optimizing response among target consumer segments with both direct mail and digital marketing channels.
• Directs and coordinates business planning to ensure the means for establishing short- and long-range objectives are consistent with company directives.
• Oversees the maintenance and monitoring of several databases with the extracting and loading of data, adhering to high data quality standards
• Leads the team that performs database marketing analyses and the creation of custom, automated reports.
• Leverages consumer insights to evolve creative execution and targeting strategies.
• Proactively initiates ideas for testing new campaign packages and concepts; work with internal and external resources to help design and execute.
• Produces accurate marketing budgets for each campaign based on analysis of historical and forecasted performance.
• Manages relationships with outside vendors to ensure timely, accurate, cost effective and value driven production campaigns.
• Other duties as assigned
• Primary work environment is in a climate-controlled office setting.
• Work requires travel to attend meetings, trade shows, and conferences.
• Incumbents may be required to work evening, weekend, and holiday shifts.
• Sedentary work: involves sitting most of the time.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.
• Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.
• Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.
• The employee may be exposed to fumes or airborne particles including secondhand smoke

Skills to Help You Succeed:

• Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone
• Must be able to work in a fast-paced, high-demand environment
• Flexible to the changing business needs
• Curious and willing to challenge the status quo
• Ability to interact with guests and team members professionally, including the ability to speak in front of groups
• Strong influencing and relationship-management skills. The ability to interact with stakeholders of all levels and understand their interests and goals
• Contribute to high level strategy planning meetings
• Team player and always willing to assist and take on extra duties as assigned
• Has ability to multi task – manage multiple campaigns, channels and timelines in high pace environment

Qualifications

Must-Haves:

• Bachelor’s Degree with an emphasis in Marketing, Computer Science, Business or other quantitative, analytical field required.
• Must be able to obtain and maintain Gaming License as mandated by the Maryland Lottery & Gaming Control Agency.

Physical Requirements:

• Ability to perform assigned duties under frequent time pressures in an interruptive environment.
• Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.
• The ability to work irregular hours and extended shifts, including late nights, early mornings, weekends and holidays.

What We Offer

Perks We Offer You

• Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
• Generous retirement savings options are available.
• Free uniforms
• Free parking
• Discounted meals
• Service and Attendance bonuses
• Tuition reimbursement
• Discounts on hotels, theme parks, travel, and more!

Life at Live!

• 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.