Director Marketing - People & Culture

Full Time
Greensboro, NC 27401
Posted
Job description
Overview:

Working closely with the EVP of People & Culture and the SVP of Marketing & Communications, this position provides strategic oversight and management of the entire internal and external marketing strategy and communication approach for People & Culture, including Employer Brand strategy, culture, leadership development, recruitment, talent management, benefits & compensation, wellness, Diversity & Inclusion.

(Please note this is a hybrid role requiring frequent onsite work.)

Responsibilities:


# 1 Partners with People & Culture leadership to drive strategy on Employer Brand

execution, media relations and internal communications.

# 2 Leverage technology & digital communication solution with out-of-box thinking and

approach

# 3 Operates consistently as a thought-leader and strategic partner for People & Culture,

marketing, communications and other system-wide efforts.

# 4 Provides strategic leadership/guidance for all internal and external People & Culture

communications development in support of Cone Health.

# 5 Optimizes communications resource allocations in support of key business initiatives.

# 6 Ensures strong relationships with key internal and external stakeholders.

# 7 Develops marketing and communication plans to support People & Culture initiatives.

# 8 Leads execution of key metrics related to marketing/communication

# 9 Serves as the point person to respond to the tactical needs of People & Culture

initiatives such as employee surveys, employee benefits, employee performance

management, Diversity & Inclusion and Talent Acquisition.

# 10 Handles various other duties as assigned.

Qualifications:

EDUCATION:

Required:

Bachelor's degree in public relations, marketing, communications or business.
Master's degree in public relations, marketing, communications or business completed or in progress.

EXPERIENCE:

Required:

7-10+ years of progressively responsible leadership experience in public relations, marketing, communications or business. Extensive experience in marketing strategy and execution, aligned to organization's strategic plan.

LICENSURE/CERTIFICATION/REGISTRY/LISTING:

Required:

Valid Driver's License

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