Job description
POSITION SNAPSHOT:
An experienced digital marketer is someone with website and performance marketing skills. The successful candidate will be responsible for ensuring the smooth operations and maintenance of Dave & Buster’s and Main Event websites via content authoring as well as managing and optimizing search engine optimization campaigns.
DAY IN THE LIFE…
EDUCATION, EXPERIENCE, REQUIRED SKILLS
WORK ENVIRONMENT:
Non-traditional office work environment. We have games in the lobby, a billiard table in the break room, and we get everyone together for “Parties on the Patio” where we relax and catch up over ice cold “refreshments”.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We work hard, play hard and have FUN!
An experienced digital marketer is someone with website and performance marketing skills. The successful candidate will be responsible for ensuring the smooth operations and maintenance of Dave & Buster’s and Main Event websites via content authoring as well as managing and optimizing search engine optimization campaigns.
DAY IN THE LIFE…
- Ability to leverage content management system such as AEM for website/authoring and enhancement requests.
- Monitor website performance using tools such as Google Analytics/Adobe Analytics/Quantum Metrics and make recommendations to analyze performance of site content, site traffic patterns, and emails; optimizing for seasonality, relevance and selection.
- Lead website privacy consent ongoing audits
- Optimize site navigation and site search by monitoring keyword redirects and analysis
- Develop and implement effective SEO strategies that drive traffic, increase conversions and keyword rankings.
- Manage regular KPI reporting across web and SEO as it relates to enterprise goals.
- Work with the Brand, Operations, and Special Events teams on promotional planning, digital marketing planning, creative and the execution of high-level internet marketing strategies consistent with brand image.
- Contribute to the strategic development and implementation of A/B testing, personalization and analysis.
- Oversee visual merchandising to improve customer acquisition and experience through presentation of product while increasing online traffic, conversions and loyalty.
- Provide recommendations for internet marketing programs to increase traffic and maximize conversion.
- Work with site producers to develop realistic technical solutions based on the needs of the business while staying up to date on emerging web technologies, industry trends and competitor products.
- Monitor competitive websites to evaluate, customer experience, and product presentation, identify gaps or opportunities, then translate findings into executable online programs.
EDUCATION, EXPERIENCE, REQUIRED SKILLS
- Bachelor’s degree in Design, Business, Marketing or related field.
- 3-5 years of successful e-commerce experience
- Demonstrated ability to build relationships and communicate at all levels, accept / makes changes due to constructive feedback and must be a team player.
- Proficient experience working with content management systems, such as Adobe Experience Manager and Adobe Target
- Excellent communication skills, both verbal and written.
- Ability to evaluate content in an unbiased fashion and take appropriate actions to drive for results.
- Understanding and use of web metrics and how to gauge performance.
- Must be self-motivated and a self-starter; quick learner for a multifaceted business and able to take initiative.
- Must possess strong organizational, project management and problem-solving skills with multi-tasking abilities in a fast-paced corporate environment, with ability to handle deadlines.
- Must be solution oriented in order to respond to the ever-changing needs of the business.
- Creativity in maximizing limited resources will be instrumental to your success.
- A hands-on self-starter, with a can-do positive attitude, willing to roll up their sleeves to do whatever it takes to get the job done, and a strong work ethic will also be essential.
WORK ENVIRONMENT:
Non-traditional office work environment. We have games in the lobby, a billiard table in the break room, and we get everyone together for “Parties on the Patio” where we relax and catch up over ice cold “refreshments”.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We work hard, play hard and have FUN!
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