Job description

The Digital Marketing Specialist is considered a strategic member of the O&C Services, Inc. team. They are responsible for the development, optimization, and oversight of digital marketing initiatives in order to maximize brand awareness, ecommerce sales, and lead conversion via all types of digital marketing channels.

Key Responsibilities:

Manage all areas of digital marketing & distribution of social media on various platforms; to include scheduling of content, management and optimization of all posts for reach and engagement, management of content on current website_Wordpress platform.

Maintain and manage multiple pages on different platforms to include Facebook, Instagram, Twitter, Glassdoor, LinkedIn, etc.

Monitor analytics, audience participation, social media trends, brand awareness and online reputation

Departmental KPI settings and tracking thereof

Asset creation to include social media design, video production and editing, website development and content, and physical media such as pamphlets and brochures

Social media copywriting

Maintain familiarity with current viral trends, best practices, and technologies

Work closely with Managers on campaigns and branding

Provide constructive feedback

Other duties as reasonably assigned

Qualifications:

3 to 5 years of social media management and content distribution

Strong proficiency in marketing and communications

Strong knowledge of, and experience with various marketing and communication channels

Experience with Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn ads, and the like

Strong communication, analytical, and creative skills

Strong project management, budget management, and time management skills

Strong and dedicated team player

Organized and detail-oriented

Must be a self-starter as well as possess the ability to work within a team-oriented environment

Working knowledge of Adobe suite

Working knowledge of video production and editing programs

Strong command of the English language, professional working proficiency in Spanish, tri-lingual is a plus

Exceptional storytelling skills

Job Type:

Full-time

Benefits:

401(k) Safe Harbor match of 4% after 1 full calendar year of fulltime employment

15 days paid vacation after 6 months of fulltime employment; 30 days paid vacation after 1 full calendar year of fulltime employment

Dental insurance

Yearly raises and bonus based on merit and company performance

Schedule:

Candidate will start on a 90 day probationary period with evaluations at one month intervals.

Monday to Friday

Weekend availability if needed

Education:

Bachelor’s degree in Marketing – B2B, Global Marketing techniques, Strategy and Management, or equivalent of 5 years’ experience in the field.

Job Type: Full-time

Pay: $46,093.00 - $52,840.00 per year

Benefits:

• 401(k)
• Dental insurance
• Paid time off

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Experience:

• Marketing: 3 years (Required)

Language:

• Spanish, Portuguese, Italian (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

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