Job description

Marketing by Monrae is looking for a skilled Demand Generation Specialist to help our company drive sustainable consumer relationships and maintain interest and enthusiasm for our brand.

As a Demand Generation Specialist for Marketing By Monrae, you will be responsible for defining customer segments and determining the appropriate outreach strategies, working with sales and marketing teams to ensure lead generation goals are being met, and measuring campaign results.

To be successful in this role, you must possess an ability to think outside the box, have direct experience in demand generation and exemplify leadership in thought and deed.

What You Will Be Doing:

• Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
• Leading A/B testing strategies and execution across all channels
• Monitoring and optimizing campaigns and programs
• Developing customer personas and knowing their buying preferences
• Knowing the company’s brand and products inside and out
• Assisting in content development to target consumers throughout the customer lifecycle
• Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies and build effective support programs, such as sales enablement
• Identifying new markets and advertising tactics to encourage business growth
• Assuring buy-in and budget support from senior leadership and stakeholders
• Measuring and analyzing campaign and marketing success
• Delivering performance reports to leadership and departments you partner with

About You:

• Willingness to experiment
• Strong communication skills
• In-depth knowledge of metrics
• Ability to adapt strategies based on data
• Has a customer-centric mindset focused on solving prospect’s larger issues
• Knows their way around the tools of the trade–CRM, marketing automation, social listening platforms, Google Analytics, and so on.
• Experience leading cross-departmental initiatives.
• Bachelor’s degree–preferably in marketing, business or a related field.
• At least three years of marketing experience, preferably in a demand generation role.

Job Type: Contract

Pay: $55,000.00 per year

Experience:

• Marketing: 3 years (Preferred)

Work Location: Remote

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