What you'll need to have

• Formal qualifications in Marketing, Business intelligence or equivalent
• Minimum 7 years of experience in Loyalty programs and delivering results
• Minimum 2 years of experience in leading and influencing co-workers and teams
• Experience from retail, preferably home furnishing sector
• Experience in planning, driving output and measuring performance (business and people)
• Loyalty Value Proposition experience, and Rewards program experience required

Your responsibilities

• Driving the totality of the IKEA family offer and CRM in the market focusing on Rewards programs and Loyalty Value Propositions
• Develop and implement the country engagement strategy that contributes to the overall marketing objectives, and is aligned with country digital customer framework and global engagement direction
• Identify and drive the strategic contribution from multiple customer groups (e.g. eCommerce, IKEA Family, IKEA Business) to deliver to business goals
• Responsible to define local IKEA Family benefits and other loyalty programs/customer clubs (e.g. IKEA Business)
• Responsible for briefing CRM hub on common content needs for multiple customer groups as well as relevant data compliance needs
• Responsible for identifying and developing local content to fill gaps in the common CRM customer offerings and journey
• Responsible for managing local process (including agency partner) for market relevant trigger executions, securing highest standards in data compliance and execution
• Lead matrix of store based FAMILY co-workers to maximize FAMILY impact in stores with special focus on new member recruitment and member identification
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
• Leverage performance indicators (in cooperation with insights and analytics functions) within commercial and beyond, identifying needs/gaps that need to be closed to achieve business and marketing objectives
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Contribute to the integrated multichannel development through implementing 1:1 marketing in order to contribute to the business goals

Together as a Team

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Apply now!

Salary Range: $74,497-$108,020