Job description
Reporting to the Vice President, Key Accounts, you as the Category Analyst will oversee the collection of data from multiple sources (IRI, Nielsen, Consumer Data, wholesale shipment data etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. Your focus as the Category Analyst is to turn data into actionable insights to promote strategy and volume for the West region of Red Bull North America.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
CATEGORY MANAGEMENT
Provide Category Management Insight to top customers by leading the dialogue with a focus on category growth opportunities.
Create, develop and deliver regular category reviews, plans and strategies with retail partners.
Turn insights into actions with retailers by executing, analyzing and evaluating category plans.
Develop customer Category Management business plans that integrate with Red Bull goals.
ANALYSIS
Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Implement solutions and measure and communicate results.
Mine consumer/shopper data to develop insights and identify opportunities
Perform post program results analysis.
Maintain databases, reports, and applications.
Provide analytical support with accompanying insights in the creation of Category projects.
PARTNERSHIPS
Establish a partnership with Sales Leaders and Retail Partners in the development of strategic plans for category management.
Use a variety of category management tools on special projects with an eye to increasing productivity.
Provide support to sales teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.
Coordinate efforts and communications to ensure all information requirements are met.
Assist account teams on system applications, data access and application, and requests for information.
Build relationships with all Headquarter Category teams to share best practices and resources.
REPORTING
Establish best practice reporting, and lead report updates, both weekly and monthly.
Produce reports with syndicated and internal sales sources to support Red Bull's category development strategy.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 2+ years related work experience
- In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends
- Knowledge of syndicated data (IRI, Nielsen, etc.)
- Experience creating fact-based selling stories with solution-orientation
- Experience interpreting analysis results, forming recommendations, developing presentations and presenting action plans to customers
- Experience with Excel (can perform complex functions), V-Look-Ups, create Pivot-Tables, data modification
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 0-10%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
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