Job description

Sonic Tools USA is actively seeking a Digital Website Manager to join their team located and headquartered in Auburn, Alabama.

The Digital Website Manager will be responsible for managing the day-to-day operations of company website, including content creation, website maintenance, and user support. This position is responsible for ensuring the website functions properly, is easy to navigate, provides insightful information, and provides positive experience for customers.

The Digital Website Manager will also monitor various analytics to measure performance, identify areas of improvement, and take the necessary steps to boost website performance. In addition to website management, this position will also assist in the planning, development and deployment of B2C digital marketing campaigns and B2C sale periods.

This position reports directly to the Director of Marketing and will work closely with other marketing and sales team members to deliver key results.

SONIC Tools is a highly experienced specialist in the development and production of professional hand tools and toolboxes. With immense knowledge and expertise, SONIC has a growing reputation for its quality automotive repair tools and related products.

We are proud to offer lifetime warranties on all our hand tools, toolboxes and wall storage systems. Our equipment meets and exceeds all acceptable standards across the world.

SONIC has aimed to achieve the best quality, functions and performance for its products to best serve our global customers. SONIC products are found in the world’s most progressive automotive enterprises, service centers, race shops, aftermarket businesses and personal garages. Learn more at: www.sonictoolsusa.com

Key Criteria/Minimum Requirements/Skills

• Managing and updating all web content
• Assisting with the preparation of product launches
• Reviewing web content and implementing improvements
• Developing and executing effective B2C campaigns (evergreen and sale ads)
• B2C sale period planning and deployment (including building of landing pages, emails, and ads)
• Developing and executing email automations through Omnisend
• Researching and keeping up-to-date with the latest digital marketing trends
• Monitoring and optimizing SEO continuously
• Ensuring that the company’s website is up-to-date and providing insightful information
• Ensuring that the company’s website is up-to-date and providing strong customer experience to all users
• Helping the company build a strong online presence

Preferred Requirements/Skills

• Bachelor’s degree in marketing, communications, advertising or equivalent
• 1-3 years of work experience in the marketing industry as a Digital Marketing Coordinator or a similar role
• Excellent knowledge of the marketing techniques and tools like Google Analytics
• Familiarity with content management software such as WordPress
• Basic knowledge of SEO, SEM, and email marketing tools
• Up-to-date with the latest trends and developments in digital marketing industry
• Strong communication and presentation skills
• Good time management and organizational skills
• Good analytical and problem-solving skills
• Highly motivated and detail-oriented individual
• A team player as well as having the ability to work independently
• Ability to work under pressure and in a competitive environment
• Ability to provide excellent customer experience

To apply, please submit your resume and salary requirements in Adobe or Word format. Please do not call the Auburn office to apply. We ask that you only apply through this job posting.

Job Type: Full-time

Pay: $57,000.00 - $74,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Auburn, AL 36830: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have experience using Omnisend for email marketing?
• How many years of experience do you have helping companies managing websites including building a strong online presence?

Experience:

• Website management: 1 year (Required)
• Google Analytics: 1 year (Preferred)
• WordPress: 1 year (Preferred)
• Email marketing: 1 year (Preferred)

Work Location: In person

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