Sports Marketing & Advertising Account Executive
Job description
Norfolk Admirals Professional Hockey
JOB DESCRIPTION
Sports Marketing & Advertising Account Executive
Norfolk Admirals Professional Hockey is seeking a New Partnership Representative to generate revenue through selling corporate partnerships, including advertising, sponsorships, and ticket packages.
The primary responsibility of the role is to create and sell advertising to corporate clients that delivers audiences (impressions) delivered through in arena attendance, paid- and earned-media, and digital and social platforms.
The Admirals are a professional hockey team that plays its home games played in Norfolk Scope Arena. The team was founded in 1989. The recently completed 2022-23 season brought a significant paid attendance increase and the team enjoyed its greatest financial success since 2015. The Admirals are committed to being a cultural contributor and key economic driver to Downtown Norfolk by bringing people to Downtown’s restaurants and attractions.
Compensation: Base plus commission (NOTE: compensation range disclosure is base plus commission expectations in first 12-months)
Responsibilities include, but are not limited to:
- Possesses a deep working-knowledge of the sales process and a strong general sales acumen, as well as superior relationship development and account management skills.
- Understands and excels at sponsorship sales and opportunities.
- Continually develops new prospects to build and manage a sustained and living sales pipeline.
- Coordinates and executes the development, delivery, and presentation of proposals.
- Focuses on developing and maintaining strong relationships with important decision makers at client marketing companies and their respective advertising agencies in a variety of business categories.
- Understands the marketing objectives of clients and their agencies.
- Directs and partners with colleagues with the prospecting process and preparation of sales presentations and pitch materials.
- Works on cross functional teams to ensure clients’ objective and partnership marketing deliverables and activations are achieved.
· Create and implement a corporate business development plan that aligns with overall organizational short- and mid-term goals.
· Serve as organization’s liaison and actively participate in business-based networking and service groups, such as various Chambers of Commerce, including participation in occasional and worthy after-hours business development events.
· Work and perform assigned event night duties at Admirals home games and other events as assigned, with a primary focus on current and future client entertainment.
· Other duties as required by the organization.
Qualifications:
· Bachelor’s degree or greater
· Minimum of 3-5 years of outside sales experience (preferably in the sports, entertainment, media, or advertising fields)
· Experience in advertising sales in television, radio, OOH, and digital—with a command of industry vernacular and terminology, competitive intelligence, data analytics/performance metrics and sponsorship value measurement.
· Ability to solicit new business on a year-round basis through cold calling and appointment setting.
· Ability to identify client needs, create professional sales proposals, and identify client-based solutions.
· Excellent verbal and written communication skills
· Strong leadership, organizational and computer skills
· A self-starter, able to perform without supervision, and motivated by performance-based sales commissions beyond base salary. A strong collaborator.
- Working knowledge of the entertainment and media marketplace.
- Proven experience managing partnership marketing efforts with success growing account spends incrementally.
The Norfolk Admirals are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Benefits:
- Cell phone reimbursement
- Employee discount
- Paid time off
Experience level:
- 3 years
Schedule:
- Monday to Friday
- Weekend availability
Supplemental pay types:
- Commission pay
Travel requirement:
- No travel
Ability to commute/relocate:
- Norfolk, VA 23510: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Outside sales: 3 years (Preferred)
- Proposal writing: 3 years (Preferred)
- Presentation skills: 3 years (Preferred)
- Advertising sales: 1 year (Preferred)
Work Location: In person
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