OPPORTUNITY

This is an opportunity at a growing research, strategy, marketing, and advertising agency. The Social Media Specialist will play a key role in executing, monitoring, reporting, optimizing and formulating organic and paid social media strategies and campaigns for our clients and agency. You’ll work closely alongside our public relations, creative, social and account management teams to create integrated social media strategies to engage with key audiences.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

• Collaborate with social media team to plan, develop, and implement strategies for organic and paid social campaigns
• Lead reporting of monthly and quarterly social and competitive reports; analyze available insights, define drivers of performance and the KPI’s framework.
• Proactively bring innovative social strategies and ideas to strategic communications team on behalf of clients
• Collaborate with account’s team and ensure processes are in place and being used to ensure all assignments are delivered on time, on budget and on strategy
• Be an industry expert, staying on top of trends, themes, and social changes to provide industry updates to agency team members and clients
• Write and execute social media posts across multiple platforms
• Assist in delivering social/digital audits of clients’ social media landscape as compared to the competition.
• Recognize and monitor key metrics important to the company's overall success, presenting regular reports to ensure performance is at desired levels

QUALIFICATIONS & EXPERIENCE

• Bachelor's Degree in Communications, Journalism, Public Relations, or a related field preferred
• 5+ years of experience writing and publishing social media content for B2B and B2C audience segments
• Experience managing social media campaigns across various social media platforms preferred
• Experience collaborating with analytics teams or working directly in Google Analytics or Adobe Analytics measuring social traffic, conversions and ROI preferred
• Familiarity with social media tools for publishing, monitoring, social listening and reporting (BrandWatch, RivallQ, SproutSocial, Etc.) in addition to standard applications like Excel and Google Slides
• Self-motivated, entrepreneurial spirit bringing new ideas to the team and clients
• Superior interpersonal, verbal, and written communication skills
• Sharp attention to detail
• Ability to effectively manage deadlines and to juggle multiple tasks

COMMUNICATION:

Must be able to fluently speak, read, write, and understand the English language as well as industry terminology related to the job. Able to quickly learn terminology and jargon appropriate to brand strategy, insights, client campaigns and digital solutions. Sufficient fluency to be able to interact with employees, peers, vendors, and clients regarding the details of their financial or human resources inquiries and the ability to conduct or participate in meetings, compose professional emails, letters or memos, complete the documentation requirements of the job and interact successfully with all constituents.

PHYSICAL REQUIREMENTS:

Ability to gain access to the work area and then safely perform the duties of the job while utilizing standard and specialized equipment, including but not limited to the equipment described below. Ability to perform duties while sedentary, working at a desk and viewing a computer screen for extended periods. Vision and hearing within normal limits, with or without correction.