About This Role

Biogen’s Senior Manager of Consumer and Marketing Insights will be a strategic advisor and expert customer researcher within the Customer Excellence & Operations organization. This individual will prepare Biogen for the launch of a novel treatment for Major Depressive Disorder (MDD) and Postpartum Depression (PPD). The needs of the patients in this market are diverse and complex, and we are seeking an experienced team member who can uncover key insights that guide patient decision-making within these markets. You will work with the commercial team to scope and prioritize the most important consumer hypotheses and needs, guiding them to the optimal research approach. As a partner to commercial and marketing leadership, you will also work across the organization, including Marketing, Field Force Excellence, Omnichannel (Digital) Excellence, Patient Services, and others.

What You’ll Do

• Serve as a key strategic thought partner for the consumer marketing team and go-to team member for insights related to patients with Major Depressive Disorder (MDD) and Postpartum Depression (PPD)
• In collaboration with the alliance insights leads, prioritize key business questions and define insights plan and other analytical projects to best address them
• Design and conduct market research on areas such as consumer behavior, product preference, and brand health tracking. Advocate for identified customer needs amongst a diverse set of internal audiences
• Iterate the research plan for the direct to consumer campaign and benchmark campaign concepts. Measure against industry standards and evaluate for competitiveness and breakthrough potential
• Partner with the advanced analytics team to run campaign investment impact modeling through BASES / Vista research
• Collaborate with cross-functional stakeholders to stand up a campaign impact measurement and monitoring plan. Monitor and communicate the performance of the direct to consumer campaign after its launch
• Synthesize outputs and translate them into actionable insights with a clear understanding

Who You Are

You are passionate about market research and customer insights. You enjoy finding the story the data is telling and translating it into digestible insights to drive key decisions. You thrive working cross-functionally across the organization with stakeholders of all levels (including leadership). You demonstrate confidence when facing ambiguity and prioritize decisions that are best for the customer and the team.

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Required Skills

• Minimum 5+ years of patient / customer research experience within a relevant industry like biotech, pharmaceutical, or a consulting firm supporting the healthcare industry
• Bachelor’s degree
• Strong project management experience - managing projects end-to-end (Defining the business need, requesting proposals from vendors, advising on research sample, monitoring fielding, designing read out plans, synthesizing and communicating findings within the organization)
• Experience working with a branded, consumer facing product
• Strong communication skills - expertise in translating analyses and research results into actionable insights for business stakeholders across the organization (including senior leadership)

Preferred Skills

• MBA or advanced degree preferred
• 7+ years of extensive experience with patient / customer qualitative research strongly preferred

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.