Independence Pet Group® (IPG) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (PetPartners, Figo, Pethealth, IAIC) supports insurance for more than 600,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

As a remote Content Writer, you will be integral in writing and curating content of many types, targeted to B2C and B2B audiences, for multiple unique brands. You will collaborate closely with each brand’s marketing team on content strategy, writing, editing content, and proactively driving collaboration across departmental lines. You’ll use your deep understanding of each brand’s unique value proposition, audience, and tone/voice in order to create impactful written pieces that break through the noise to drive awareness and inbound interest.

So who are you? You’re a powerhouse writer who enjoys crafting all types of written content that deliver real value for your audience. Your peers turn to you as a human spellcheck and would say you have a gift for creatively expressing yourself. You’re an excellent collaborator, have a super-strong work ethic, and enjoy rolling up your sleeves. Most of all, you are excited about being part of a dynamic team that positively impacts the lives of pets and their people!

Job Location: Remote work is not available in AK, MT, HI (US) and Quebec, Nunavut, NW Territories, Yukon (Canada)

Main Responsibilities

• Write clear, concise, and educational/entertaining content of all types

• Support the production of blogs, site copy, flyers, sales decks, ebooks, guides, emails, ads, and more

• Conduct research on industry-related topics to inform your writing and help ideate original topics

• Optimize content using SEO techniques

• Proofread and edit content before publishing

• Ensure all content is consistent with brand guidelines and tone of voice

• Bring a fresh, creative tone and voice to the table, to help elevate stale copy

• BA/BS in English, Communications, Journalism, or similar field.

• 3+ years of experience writing clever and engaging copy for a brand, organization, or other initiative.

• Strong ability to write and edit copy according to the voice of the brand

• Experience writing both short- and long-form content

• Experience writing both consumer-facing content and content for business buyers

• Skilled in optimizing content for SEO

• Excellent communication skills and the ability to make the complex simple

• Proven ability to write content that achieves marketing and business goals

• Portfolio of writing samples required

Benefits:

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance

• Basic Life Insurance at no cost to the employee

• Company paid short-term and long-term disability

• 12 weeks of 100% paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• 401(k) savings plan

• Personal Paid Time Off

• Ten holidays and company-wide Wellness Day off

• Paid time off to volunteer at nonprofit organizations

• Pet friendly office environment

• Commuter Benefits

• Group Pet Insurance

• On the job training and skills development

• Employee Assistance Program (EAP)

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