Product Marketing Manager

Digital Printing and Imaging Group – ARC Document Solutions.

Full-time position with hybrid-work opportunity at San Ramon, CA

About ARC Document Solutions – NYSE

ARC is headquartered in San Ramon, California, and publicly traded on the New York Stock Exchange, ticker symbol ARC. ARC’s Mission Statement is to deliver our customers’ time-critical information, whenever they want it, wherever they want it, in whatever form they want it.We operate 140 Digital print service centers in North America, more than a dozen locations in China, and select locations in the U.K., Hong Kong, Australia, and India. And when we need to reach even further, we partner with qualified service providers in more than 40 countries around the world. For more information please visit www.e-arc.com.

ARC is committed to delighting its customers with document imaging and graphic production services that help visual communication professionals do what they do best.

We provide world-class service to more than 90,000 customers, including some of the biggest brands in the world. Our people work side-by-side with professionals from the most renowned companies in Hollywood, prestigious and demanding retail outlets, as well as facility managers of some of the biggest school districts in the country who use visual communication to educate their students and staff on health and safety in public areas.

No matter where you look, you’ll find us striving for excellence in design and construction, education, healthcare, marketing, manufacturing, technology, sports, and hospitality.

While our best-in-class technology, equipment, and worldwide services centers make what we do possible, it’s our people who make the difference. Anyone can print, but it takes an exceptional team to consistently exceed expectations and generate the overwhelmingly positive reviews we receive day in and day out.

We’re obsessed with details, fanatical about deadlines, and committed to being the most responsive digital printing and document imaging company you’ve ever worked with.

Our Main Services

• Color and black & white digital printing at any size and on virtually any material
• Office print management (sometimes called “managed print services”)
• Technical printing for architects, engineers, and construction professionals
• Project services in document imaging, production, graphic installation, and equipment fleet management
• Scanning and archiving services, including dedicated HIPAA-compliant scanning centers across the U.S.
• Technology services and applications for document management, office fleet management, document hyperlinking, 3D laser scanning, BIM, and more
• Equipment and supplies from a wide variety of manufacturers including printers, paper, toners ink, and other graphics supplies

These are the exciting things you get to do:

Lead our Product Marketing function and team;

Deeply understand our markets, buyers, solutions, and products;

Determine product and solution differentiators to create core product messaging and positioning for our offerings

Develop and maintain content for sales enablement tools that deliver the right content, to the right audience, with the right messaging, positioning, and differentiation

Deeply understand our competitive position and how to capitalize on it while gathering and analyzing competitive and customer information;

Manage and maintain our website with regular updates.

• Liaise with our Demand Gen and Social media marketing teams and strategize on marketing campaigns.
• Focus on SEO of our micro web pages.

Develop sales enablement materials to help our sales team convert leads into opportunities into wins;

Successfully tell our solution story through demonstrations to industry analysts, customers, prospects & internal audiences;

Drive competitive intelligence and pricing, and influence our roadmap;

Produce product content & training for internal teams;

Deliver compelling presentations to small & large groups about our products & solutions;

Work with Executive Leadership to align on our go-to-market plan, prioritizing market needs, our efforts, and investments to achieve and exceed business goals;

Conduct and manage market research;

Work with Product Management, Sales, Operations, Services, and Executive Management to help prioritize market needs, product roadmaps, and investments to achieve and exceed business goals;

These are what we are looking for to get you hired:

• 5+ years in product marketing in a B2B environment with On-Demand Digital printing industry experience
• Essential marketing skills including understanding how to develop positioning and messaging
• Excellent oral, presentation, and written communication skills
• Proven ability to effectively articulate our solution to varying audiences
• Experience building product messaging from scratch and developing a robust set of marketing materials
• A strong combination of data analysis skills and marketing/business skills
• Ability to quickly ramp up on and understand the construction industry processes and procedures
• Energetic, self-starter with superior interpersonal and collaboration skills
• Resourceful, creative, and able to brainstorm and implement new ideas
• Ability to manage, inspire and motivate team members and ensure accountability for results
• Able and willing to proactively seek the help and advice of the management team
• Open, honest, and direct communicator

We Offer:

• Company provided resources including laptop, tablet, and cellphone
• Competitive salary of $110K to $120K DOE
• Comprehensive Employee benefits that include full health, dental, vision, and life insurance as well as a 401-K Plan with company matching
• Employee Stock Purchase Plan giving you 15% money by allowing you to buy ARC stock on the NYSE at 15% below street value
• A management team that supports you and wants to see you be successful
• Culture of caring for our employees
• Excellent company reputation as evidenced by our consistent 5-star customer satisfaction reviews

To all recruitment agencies:
ARC does not accept agency resumes. Please do not forward resumes to our Careers alias or other ARC employees. ARC is not responsible for any fees related to unsolicited resumes.

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