Job description

Company Description

About the Company:
M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.
Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:
Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives
M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.
Due to our continued growth, we are hiring for a Paid Ads Specialist at Wake Research, an M3 company. This position is remote and located in Raleigh, NC .

About the Business Division:
M3 Wake Research, Inc. is one of the largest independent clinical research site services companies in North America. M3 Wake Research is an integrated network of premier investigational sites working closely with and meeting the needs of the global biopharmaceutical, biotechnology, medical device, pharmaceutical industry, and clinical research organizations. M3 Wake Research has its proprietary patient database of potential clinical trial participants—men and women, children and adults, across all ethnicities—for all kinds of adaptive and other types of trial designs. Conducting studies since 1984, we have a combined subject database of more than 2 million.
M3 Wake Research has 23 owned and managed research sites across 9 states in the US and continues to grow. As of today, our board-certified physicians have completed more than 7,000 successful clinical trials. Clinical trials at our site are always completed on time and with accuracy; we consistently exceed sponsor expectations for integrity, subject enrollment, human protection, and expeditious delivery of accurate evaluable data.
Our approach is uncompromising – each study conducted at our site is carefully planned and executed according to regulations with superior quality.
Job Description
If you know how to creatively handle various online marketing tools, like websites, social media accounts, and general digital marketing tasks, this position is for you. You will work with the marketing team to coordinate our marketing, advertising, and promotional activities.
Ultimately, you should be able to promote our company and help increase patient engagement.
Responsibilities
Execute and optimize digital marketing campaigns, including social media and PPC
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies with other MD team members
Plan, execute, and measure experiments and conversion tests
Collaborate with other Digital Marketing team members
Evaluate emerging technologies. Provide perspective for testing or adoption where appropriate
Stay up-to-date with digital marketing trends
Other duties as assigned
Qualifications
Bachelor’s degree or equivalent years of industry experience
2+ years of digital marketing, social media advertising experience
PPC experience a plus
Knowledge of in-bound lead generation strategy and execution
Healthcare industry experience a BIG plus
Excellent written and verbal communication skills and able to effectively partner with internal and external stakeholders
Highly self-motivated, organized and able to operate autonomously in a fast-paced, dynamic environment
Additional Information
A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:
401(k), 401(k) matching
Dental insurance
Disability insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

• M3 reserves the right to change this job description to meet the business needs of the organization.

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