Omnichannel Marketing Manager

Full Time
Minneapolis, MN 55402
Posted
Job description

Organizational Description:

dpHUE is a premium manufacturer of hair care products distributed in the USA, primarily at ULTA and on Amazon.com and dpHUE.com. Our salon grade products provide consumers with what they need to maintain fresh hair color between color applications. The company was founded by entrepreneur Donna Pohlad alongside celebrity colorist Justin Anderson.

Position Purpose:

The Omnichannel Marketing Manager reports to the Vice President, Marketing and Innovation. This position is a member of the Marketing Team and interfaces with cross-functional departments daily. The Omnichannel Marketing Manager is responsible for the planning and execution of all omnichannel go to market strategies to achieve our sales goals and ensure consistency in our brand voice and messaging.

Key Accountabilities:

  • Participates in the development of key retailer marketing messaging and strategies
  • Manages and optimize key assets for each sales channel
  • Develops key asset and manages timelines to execute best in class launches and promotional activities
  • Collaborate with social media team to amplify visibility and impact of key product launches and focuses.
  • Works hand in hand with marketing team including Product Development to optimize launch assets specific to each channel.
  • Engagement, all sales Channels, Education and Editorial teams.
  • Provide sales heads the necessary tools and assets to optimize product visibility on retailer digital platforms and brick & motor.

Work Environment:

While performing the duties of this job, the employee will work primarily at home with some in person meetings.

Physical Demands:

While performing the duties of this job, the employee may be prone to sitting for lengthy periods of time. The employee is regularly required to talk or hear. The employee is frequently required to stand, walk, sit; use hands to finger, handle, or feel; and reach with hands and arms. Occasionally required to hear objects, tools, or controls. Specific vision abilities required by the job include close vision. Lifting requirements may be required to lift and/or move up to 10 lbs.

Employee is required to travel to business and customer locations, nationally; nationally, up to 10%.

Requirements:

Required Knowledge, Skills & Abilities:

  • Strong written and verbal communication skills
  • Excellent attention to detail and follow-through
  • Demonstrated ability to handle multiple projects effectively
  • Strong organizational skills
  • Strong analytical skills
  • Team oriented with a can-do attitude
  • Prior channel marketing experience required

Education and Experience:

  • Bachelor's Degree required
  • 3+ years of experience in beauty industry
  • Strong preference for someone from retail and/or consumer package goods background
  • Strong passion for beauty industry required

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