Job description

To the Motivated, Talented, Driven, Organized, and the Hungry - Please read on.

An individual in a performance-based role typically has goals related to the growth and success of the business. These goals often include things like increasing brand awareness, improving customer engagement, driving sales, and enhancing the overall brand image.

However, if the company they work for cannot keep up with demand, or if they have a product line that people don't want, the Marketing Director could face significant challenges in achieving these goals. Here are a few reasons why:

Product Demand and Perception: If the product line is not appealing or in demand, even the best marketing strategy may struggle to convince people to buy. This can limit the effectiveness of marketing efforts and make it difficult to achieve growth objectives. A product must meet the needs and desires of consumers for marketing to be effective.

Competitive Disadvantage: If the company can't keep up with the demand, it may lead to customer dissatisfaction, negative reviews, and a damaged brand image. Competitors might take advantage of this situation, offering similar products with better availability. This could further diminish the company's market share and make the Marketing Director's job even harder.

Resource Allocation: The Marketing Director may have to divert resources from growth-focused initiatives to damage control, which can slow down overall growth. If the company cannot meet demand, the marketing team might have to spend time and resources on customer communication and retention instead of acquisition and expansion.

Reputation Management: Negative perceptions of a company or its products can significantly impact marketing efforts. If customers are unsatisfied or if there's a general belief that the company can't deliver, it can lead to negative word-of-mouth and poor online reviews. This can tarnish the company's reputation and undermine marketing efforts, making it more challenging for the Marketing Director to achieve their goals.

Limited Innovation: If the company is not innovating or keeping up with market trends, it can become difficult for the Marketing Director to position the company or its products in a compelling way. This can limit the effectiveness of marketing campaigns and hinder growth.

That being said. We understand all of the information above, and my commitment to you is we, as a company, will work on all if these things to help you achieve your goals. You may have a great compensation plan where you are at, but if the company you currently work for can't deliver this just might be for you.

PLEASE READ - After reading hundreds of resumes to fill various roles of our company, I've come to the conclusion that resume's can be meaningless. Many people embellish there skillset. For instance. - Illustrator experience, Let's say there is a 0-100 rating scale of Illustrator knowledge and ability. If you put _Illustrator Experience- on your resume I don't know where you fall on this scale.

So please, if you think this is for you just write up a quick summary outlining some of your work that you've done that aligns with our needs.

Here's what you need to know on the Ads side.

Proficiency in Facebook Ads Manager: In-depth knowledge and hands-on experience with Facebook Ads Manager is essential. This includes understanding the platform's features, tools, campaign setup, audience targeting, ad creative creation, bidding strategies, and performance tracking.

Target Audience Analysis: The ability to conduct thorough market research and identify target audiences is crucial. A Facebook Ads specialist should know how to analyze data, demographics, interests, and behaviors to create effective audience segments for ad targeting.

Ad Campaign Optimization: Skilled in optimizing ad campaigns to improve performance and ROI. This involves monitoring key metrics, analyzing data, and making data-driven decisions to optimize targeting, ad placements, bidding strategies, creative elements, and ad copy.

Creative Content Creation: Proficiency in creating engaging ad creatives that resonate with the target audience. This includes designing visuals, writing compelling ad copy, and utilizing storytelling techniques to capture attention and drive conversions.

A/B Testing and Experimentation: Ability to plan and execute A/B tests to optimize ad performance. This involves testing different variables such as ad copy, visuals, call-to-action buttons, landing pages, and targeting options to identify the most effective combinations.

Analytics and Reporting: Strong analytical skills to track campaign performance, analyze data, and provide meaningful insights. A Facebook Ads specialist should be able to generate reports, interpret metrics, identify trends, and make data-backed recommendations for campaign improvements.

Stay Up-to-Date with Facebook Algorithm Changes: Facebook's advertising platform constantly evolves, and a specialist needs to stay updated with the latest algorithm changes, new features, and best practices. This includes attending webinars, reading industry blogs, and actively participating in professional networks to stay ahead of the curve.

Communication and Collaboration: Effective communication skills are vital to work collaboratively with other team members, such as designers, copywriters, and marketing managers. Strong interpersonal skills enable the specialist to understand campaign objectives, align strategies, and provide clear instructions for creative development and implementation.

Problem-solving and Adaptability: Facebook Ads specialists should have a problem-solving mindset and be able to adapt to changes quickly. They need to troubleshoot campaign issues, identify opportunities for improvement, and adapt strategies based on the evolving market conditions and performance data.

ROI Focus: A Facebook Ads specialist should have a keen eye for measuring and optimizing return on investment (ROI). They should be able to balance ad spend, performance metrics, and revenue generation to ensure that campaigns are delivering the desired outcomes within the allocated budget.

Having a strong combination of these skills allows a Facebook Ads specialist to create and manage successful advertising campaigns on the platform, driving brand awareness, engagement, and conversions.

Other Valuable Skills -

• Adobe Creative Suite W/ Emphasis in Video and Graphic Design.
• Track Record of ( that you can share ) of successes you've had in this space.
• Must be highly motivated, goal oriented, and financially driven.
• Must be a team player, honest and trustworthy. A big heart goes a long way. We won't sacrifice culture for skills.
• Working knowledge of landing page creation and optimization.
• Shopify experience is a Plus.

Not Qualified? If you don't meet all requirements but are a fast learner, can manage yourself with minimal guidance through the growth process, and can document systems and processes during your development in this role role I'd be open to discussion, although qualified applicants who meet our requirement will be prioritized during the interview process.

Upside - This is a base + commission position. A qualified applicant should be able to Make an upwards of $125,000, if you're compensation goals are higher than that, you have a working knowledge of hiring talent and can build infrastructure to develop and improve our marketing team. Let's talk.

Timeline - We'll are looking to hire for this role in the next 45-120 Days

Job Type: Full-time

Pay: $60,000.00 - $125,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Addison, IL 60101: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)

Work Location: In person

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