Job description

The Manager of Database Service and Campaigns will manage and execute the customer database and campaign strategy for the company. Successful development of this strategy includes end to end management of targeted direct mail campaigns, coordinate digital marketing campaigns with business partners, assist in providing visibility to all marketing touchpoints a given customer receives, and tracks overall campaign performance. This role will lead the analysis and reporting of accurate and timely customer database health information. You will partner with marketing, merchandising, IT, and customer analytics teams to drive marketing campaigns. Additionally, this role is expected to serve as SME on all things related to customer database administration.

Job Functions
Efficiently manage a detailed marketing campaign schedule and prioritize work accordingly to meet deadlines and set objectives
Lead the management of all direct mail marketing campaigns
Evaluate marketing campaign effectiveness against control groups or A/B testing analysis and leveraging the learnings to enhance and optimize future campaigns
Develop future initiatives in response to analysis of campaign performance
Partner with marketing operations, loyalty, merchandising, and IT leaders on data strategy and insights
Define customer segmentation strategy and develop audience-specific customer strategies across the full customer lifecycle.
Lead ad-hoc reporting on campaign performance ad-hoc requests
Present and debrief leaders on campaign results in marketing, ecommerce, and merchandising
Use SQL to check audience lists, run analyses, and reporting
Be the go-to marketing representative for all things CDP

Position Contribution Level :
Advanced Level

Minimum Education & Experience:
Bachelors degree and/or equivalent years of experience
4 or more years of CRM marketing experience, particularly multi-channel
Specific work or project experience: database marketing, understanding of database management, and statistical test and learn techniques
Strong business acumen, excellent oral and written presentation skills
Adaptable, analytical thinker who can work both strategically as well as in a hands-on/executional capacity
Builds relationships, influences others, and collaborate with leaders to achieve results
Strong ability to manage simultaneous project streams
Leadership experience with a proven history of employee development

Preferred Education & Experience:
Masters Degree
Retail industry experience
CDP Marketing Cloud experience
Thrives in a fast-paced environment
SQL and working with a relational database

Knowledge & Skills
Ability to balance long and short term priorities
Must be able to handle confidential information
Must be able to work independently as needed and execute through others effectively
Strong skills in MS office
Knowledge of software tools such as CDP , Unica, or comparable campaign management software
Excellent oral and written communication skills
Exceptional strategic planning skills

Physical
Remote Work Frequency: Quarterly

Accessibility Guidelines:
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We are an Equal Opportunity Employer:
Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.

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