Essential Duties and Responsibilities

• Collaborate with marketing team members to create campaigns that develop emotional connections with target audiences while educating, informing, and building brand awareness amongst leads, and converting leads to customers and advocates.
• Develop campaign wireframes (workflow plans) and gain buy-in from stakeholders.
• Review messages prior to deployment to ensure that they are clear, thorough, on-brand, and compliant with FCC, HIPAA, CCPA, and other regulatory organizations.
• Track campaign progress, report campaign performance, and make recommendations for future campaign iterations.
• Suggest, deploy, and iterate A/B and MVT forms, blast emails, automated responses, and automated journeys to identify high-converting components, messaging, and strategies, and use these learnings to heighten customer engagement and optimize customer journeys.
• Collaborate to develop promotional strategies and influence consideration of customer-sought product features.
• Collaborate with marketing operations to conduct and analyze consumer sentiment, including NPS, CSAT, and CES.
• Create all data-intake forms in Gravity Forms or HubSpot, and collaborate with the marketing ops data team to ensure data is piped to correct CRM or HubSpot instance.
• Attend daily stand-up meetings with department director to ensure projects are proceeding on a timely basis and are on-track for meeting personal, department, and organization KPIs.
• Assist with program and process documentation.

Supervisory Responsibility

This position has no supervisory responsibilities.

Travel Requirements

Travel Requirements: Less than 25%

Education/Certification

Minimum/Preferred

4 Year / Bachelor’s Degree

Experience

Minimum Years of Experience

3 years B2B and B2C automated marketing.

3 years HubSpot Marketing hub

3 years Microsoft Dynamics 365 marketing automation

Knowledge, Skills, and Abilities

• Organized and effective at time management.
• Works with minimal supervision; easily assumes accountability and responsibility.
• Self-starter motivated to perform in a fast-paced, deadline-driven environment.
• Happy disposition, positive attitude, and sensitive to the needs of others.
• Works well with others.
• Working knowledge of, or proficiency in, American Sign Language (ASL) is a big plus but not mandatory.
• Proficiency in Microsoft Dynamics 365 and HubSpot email-automation features.
• Proficiency in Microsoft Office Suite.
• Proficiency in HTML and CSS.
• Familiarity with Gravity Forms, WordPress plugin a plus.
• Proficiency in Figma, Lucidchart, Miro, or similar planning or visualization tools.
• Certification in these apps would ensure you stand out amongst other candidates.
• Exceptional written, verbal, and visual communication skills. Communicates effectively and confidently face-to-face, by telephone, and via written or digital communications.
• Confident manager of simultaneous processes and timelines.
• Draft and operationalize simple and complex automated customer journeys.
• Improve customer experience across the entire customer journey, from awareness to advocacy.
• Manage multiple projects with ease and perform under pressure.
• Effectively collaborate with disparate team members.

Working Conditions and Physical Requirements

• Punctual and reliable attendance.
• Ability to sit and/or stand at a desk and work with a computer for extended periods of time.
• Positive attitude, team player, good interpersonal communication skills and able to work across company departments.

Disclaimer

This position has access to highly confidential, sensitive information relating to the employees, customers, and technologies of Sorenson Communications and CaptionCall. It is essential that applicant possess the requisite integrity to maintain the information in strictest confidence.

Apply at www.captioncall.com/careers

Apply today! www.sorensonvrs.com/svrs_careers

Equal Employment Opportunity:

CaptionCall and Sorenson Communications are an EOE, Disability/Age Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)