DIRECTOR - TICKET & ENTERTAINMENT
Job description
- Support oversight, management, and growth of all box office leaders at individual Hard Rock properties to cultivate innovative environments to drive increased revenues from ticket sales.
- Promote education of Hard Rock property executives and senior leaders to demonstrate how to drive incremental revenue through more sophisticated ticketing practices.
- Serve as primary liaison to Ticketmaster (or other designated online ticket vendor) for product integrations, support, utilization of new tools, data management, and ticketing analytics.
- Drive partnership with third party ticketing, analytics, and marketing partners related to enhancing ticket revenue opportunities.
- Liaise between the various business unit managers to ensure effective cross-utilization of our assets in a manner that optimizes revenues.
- Provide strategic and analytical insight to senior leadership when evaluating new business opportunities and reviewing existing practices.
- Run RFP processes for ticketing-related vendor relationships in conjunction with the procurement department.
- Support onboarding of new Hard Rock entertainment venues through planning, implementation, training, and opening in conjunction with onboarding SWAT teams.
- Oversee a broad range of functional responsibilities critical to business operations, including:
- Forecasting, Reporting, and Data Visualization
- Predictive Analytics/Modeling, Lead Scoring, and Retention Strategy
- Ticket Sales Strategy including pricing, inventory management, market management, and forecasting
- CRM and Email Strategy
- Customer Research and Customer Segmentation
- Marketing Analytics and Channel Strategy
- Product Development
- Customer Loyalty
- Support marketing, sales, and business operations functions to help:
- Increase paid ticket sales, premium sales, concert revenue, sponsorship revenue, and sponsorship activation
- Improve tailoring of marketing and sales efforts by deepening understanding of fan segments, individual fans, and technology
- Create actionable insight and understanding, through the analysis of both quantitative and qualitative data, building recommendations that directly address business objectives.
- Collaborate with all business functions and provide leadership/support by developing data-driven strategies and recommendations that help them exceed business targets.
- Oversee the implementation and use of the Hard Rock Live data warehouse, and support information sharing across business sectors.
- Assist in growing ancillary revenue streams (merchandise, food & beverage, parking, etc.) via new ticketing strategies.
- Leverage technology to enhance box office and fan experience.
- In conjunction with procurement department, maintain relationships with several outside vendors related to ticketing.
The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Knowledge/Skills/Abilities
- 10+ years of work experience in ticketing/entertainment ticket sales, including 5+ years in a fast-paced, data-driven environment
- 5+ years of management experience
- Bachelor’s degree in business, economics, computer science, statistics, mathematics, physics, engineering, or other quantitative field, preferred
- Strong knowledge of all Ticketmaster operating platforms including Archtics
- Experience with CRM applications and integrations is a plus
- Demonstrated understanding of forecasting and predictive analytics
- Prior experience with inventory management or pricing optimization/dynamic pricing
- Proven track record of success in cross-functional work environments
- Strong communication, prioritization and organization skills
- Proficiency with Microsoft Office Suite
- Understanding of or Experience with data analysis tools (SQL server, R, Python or other programming language)
- Ability to deliver as both a detail-oriented analyst and executive-level strategist
- Comfort and professionalism working with senior-most executives
- Candidate should be: a self-starter, independent, a creative thinker, ambitious, results-oriented
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