Job description
Be a part of a rapidly growing,
series B funded tech company where you will have the opportunity to extend our leadership position and fast-track innovation behind AI-powered intelligent supply chain solutions.
KlearNow has a flexibility of a small startup with the security of a well-funded organization with strong backers and advisors.
ABOUT
KlearNow is transforming B2B supply chains with its smart Logistics as a Service (LaaS) platform that connects data, people, processes, and organizations. Its AI-powered platform digitizes paper-based transactions—streamlining customs clearance and drayage services. KlearNow empowers importers, exporters, freight forwarders, and supply chain partners by providing new levels of visibility and productivity to reduce costs and create enhanced customer experiences
Over and above the core customs clearance solution, KlearNow is also providing consolidated freight visibility, data and document management and intra-port activity for efficient Drayage.
We are headquartered in the heart of Silicon Valley, Santa Clara, California with locations in India, Canada, UK, Spain and Netherlands. This year we will be expanding to multiple countries.
The Director of Marketing is responsible for providing the strategic direction of marketing communications and events to strengthen the firm’s position in the marketplace.
Essential Responsibilities and Duties
- Accountable for all aspects of marketing communications, including branding, advertising, public relations, special events/sales campaigns, collateral materials, sponsorship, and website development.
- In collaboration with leadership, analyze target market information to help identify and recommend effective strategies for corporate advertising and marketing campaigns to assist in meeting organizational sales goals.
- Develop and execute marketing campaigns and activities intended to create new leads and nurture existing leads into client opportunities.
- Set and achieve strategic goals related to social media metrics, traditional media advertising and other marketing campaign initiatives.
- Lead and oversee the organization’s website development (design and content) and monitor analytics, traffic, and usage.
- Facilitate the design and development of robust collateral/marketing materials including, but not limited to presentations, brochures, booklets, flyers etc. and maintain a readily accessible library of these materials.
- Oversee all aspects of media relations, community relations and community outreach.
- Oversee all external vendor relationships that provide the following services and products, graphic design, website development and maintenance, advertising, promotional items, sponsorships, video production, photography, and printers.
- Direct the coordination, compilation and submission of RFP requests and other presentations and collateral.
- Create marketing strategy and develop and manage annual marketing calendar and the supporting expense budget.
Required Experience
- 10+ years of proven experience in marketing, communications, or public relations, preferably in the logistic and supply chain industry.
- Leadership experience managing a team.
- Demonstrated ability to partner with senior leadership and sales teams in the development and execution of marketing and branding strategies to achieve new business growth objectives.
- Demonstrated experience in the design and execution of marketing, communications, and public relations strategies.
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