At IFS you will work in a growing, global enterprise software company built upon committed and empowered colleagues who come to work knowing they are making a difference. We work every day with customers who continue to challenge their markets and competitors. We partner with our customers to guide them through their digital transformations and extract the most value out of our software solutions. We take pride in ensuring that our employees are able to achieve the company goals as well as develop their career. We believe empowered autonomy, committed colleagues and being part of a winning team are the keys to our success and what makes us great!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Summary

IFS is seeking a highly capable, self-directed Director of Field Marketing to help drive awareness and generate top of funnel pipeline within our core industries. While leading a team, you will work both strategically and tactically and use your exceptional analytical experience to lead a team who is responsible for creating and executing marketing plans. In this role, you will work with your team to develop strategies to deliver marketing programs that grow both new business, as well as, increase our footprint within our current customer base.

You will work closely with central marketing, regional marketing, business units, business development, partners and sales to develop and execute best-in-class marketing plans. You will act as the escalation point for North America industry and functional marketing teams including regular participation in team calls, periodic in-person meetings and planning sessions. You will constantly monitor and support North America marketing programs adjusting the strategy where needed, as well as serve as an expert resource on process, guidelines and options for team members. The position includes (but is not limited to) marketing strategy, budgeting, campaign/project management, execution of marketing plans and leading industry marketing specialists.

The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and a successful track record in building top of funnel pipeline.

Responsibilities

• Develop and execute comprehensive, best-in-class marketing strategy and plans to drive awareness and top of funnel within North America.
• Create innovative programs to scale efforts.
• Proven success in managing complex and multi-faceted, measured marketing programs with the ability to drive projects through completion and metrics.
• Develop marketing roadmaps that connect the dots across channels and deliver a unified and coherent message to target audiences.

• Research and pilot new programs and ideas that will drive future success.

• Demonstrate ability to tie marketing programs to ROI metrics.
• Strong team player, motivated to work collaboratively across a variety of stakeholders.
• Knowledge of industry tools including Marketo, Outreach, CRM, LinkedIn, PowerBI, etc.
• Experience leveraging a broad range of marketing tactics such as digital, tradeshows, business development teams, email marketing, third-party programs, etc.
• Accomplished range of skills from high level strategic thinking to creative and execution.
• Build effective relationships with key stakeholders.
• Professional level presentation and written communication skills.
• Provide development and coaching to team members.

• 
  Experience in B-to-B marketing leadership most specifically in the area of business software applications
• Experience in any of the following industries would be a plus (not required): Manufacturing, Construction, Energy, Aerospace & Defence, or Field Service Management.
• Recommended 7+ years of experience in leading marketing and communications.
• Experience in leading a function or leading at team (experience preferred).
• Demonstrates strong project management skills and is a pro-active self-starter. Strong organizational and time management skills and ability to handle multiple projects and meet deadlines.
• Able to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple, fresh perspective that clearly outlines the roles and deliverables of marketing channels
• Possesses analytical mindset and innate curiosity, valuing research, insight, metrics, and data-driven decision-making
• Develops positive relationships across all levels of seniority cross-functionally, leveraging communications and project management skills to ensure consistency and alignment between all stakeholders internally and externally.
• Demonstrates strong leadership skills, bringing others along, inspiring high performance, and developing talent.
• Maturity, confidence, and perspective to manage quick/unexpected transitions or conflicts to successful resolution. Must be able to challenge conventional thinking in a constructive way.
• Must be comfortable in a high-performing, fast-paced environment, can adapt quickly to support the development of content and decision making in rapidly developing, time-sensitive situations.
• Able to give and receive feedback, develop talent, inspire teams to perform and leverage proven leadership experience.
• Ability to travel as needed; limited travel required.

We are an EOE M/F/Disabled/Vet VEVRAA Federal Contractor. We are a Drug Free Workplace. Interested candidates should apply at www.ifsworld.com/en-na/company/careers/.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer