Position Summary: Supports the administration of marketing efforts as they relate to digital communication to customers, employees, and the community.

Essential Functions:

• Consistently provides quality service to internal and external customers.
• Consistently meets expectations of teamwork, punctuality, and regular, reliable attendance.
• Provides administrative support to the Marketing Department.
• Assists in the development and design of digital advertising campaigns including Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC) campaigns.
• Under the direction of the Senior Vice President/Director of Marketing, manages the Bank’s digital presence on the Internet including content and design of the Bank’s website.
• Responsible for the execution of website alerts, edits, updates, reviews and redesigns as appropriate.
• Under the direction of the Senior Vice President/Director of Marketing, responsible for writing and designing email marketing content and working with the Marketing Research Analysist to execute distribution.
• Responsible for designing monthly statement ads, as well as online and mobile banking messaging when appropriate.
• Responsible for managing the Marketing Department’s communication on the Bank’s Intranet and keeping it up to date.
• Assists with the design, creation, and production of digital marketing communications materials including ATM screens, branded surrounds, and branch lobby digital signage.
• Works with the Community Relations & Communications Manager to help design and develop content for social media as well as the blog section of the Bank’s website.
• Represents the Bank in a positive way by being involved in Bank-sponsored community and charitable events.
• Demonstrates commitment to personal and professional development (i.e., community involvement).
• Demonstrates effective knowledge of bank products, services, and policies.
• Consistently provides superior professional service to internal and external customers.

Other Responsibilities: Assumes additional responsibilities, as requested.

Education, Experience, and Skills Required:

The following skills, experience, or background are necessary (with or without accommodation) for this position.

• Undergraduate degree in English, Marketing or Business Communications
• Minimum of three (3) years’ experience in a related field.
• Strong interpersonal skills, as well as advanced verbal and written communication skills.
• Ability to read, analyze, and interpret complex data.
• Demonstrated experience with and knowledge of personal computers.
• Demonstrated experience with social media platforms

Physical Demands/Condition Requirements:

• General office environment
• Frequent use of computer.
• Sits for extended periods of time.
• Travel to Bank’s branch offices.

Equipment Used:

• General office equipment.

All employees handling customer accounts and transactions have a duty to report apparent suspicious activity and OFAC matches to the BSA Officer and the Security Officer.

Florence Bank is an Equal Opportunity Employer; Veterans, disabled, diverse candidates are encouraged to apply.