Job description
As a Ditigal Analytics Implementation Specialist, you'll work alongside the Enterprise Marketing Team across all lines of business including Turing Stone Resort Casino, YBR Casino, Point Place Casino, hotels, golf, spas, restaurants, nightclubs, weddings, sales, convenience stores, marinas, and eco-tourism including the Oneida Indian Nation Outfitters and more.
Duties & Responsibilities:
- Collect and analyze customer, marketing, and web behavioral data.
- Test campaigns, analyze key metrics, and identify opportunities to increase campaign performance.
- Develop and present learnings from analyses, including actionable insights and recommendations.
- Extract data from various sources such as Google Analytics, Adobe Campaign Standard, and Datorama to provide strategic recommendations that solve immediate as well as future needs
- Create dashboards, data visualizations, and campaign and website performance reports.
- Monitor and analyze digital media and marketing trends.
- Serve as the "Tagging Architect" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications
- Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis
- Assist the Digital Marketing team with managing on-site remarketing tags
- Assist development and marketing teams as a subject matter expert for the Analytics
- Foster curiosity, creativity and innovative thinking among team members to look externally, challenge assumptions, and promote excellence in a results-driven culture
- Work collaboratively with a team of marketing professionals to execute campaigns including promotional programs, digital communications, CRM and sales support.
- Maintain external professional relationships to assure specialized expertise and development.
- Other duties as assigned
Minimum Qualifications:
- Bachelor’s degree in Marketing, Computer Science or related field or equivalent experience.
- 2-3 year of working experience in working with digital tag management solutions such as, Google Tag Manager (GTM), or Adobe Dynamic Tag Manager (DTM) (Google Products Preferred)
- Must be able to obtain and maintain valid gaming license as required for Oneida Nation Enterprises.
- Excellent communication skills, project management efficacy– highly organized, results oriented, and able to take initiative and lead projects.
- Ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
Job Type: Full-time
Pay: $47,000.00 - $82,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Google Analytics: 1 year (Preferred)
Work Location: Remote
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