Job description

Marketing by Monrae is looking for a skilled Demand Generation Manager to help our company drive sustainable consumer relationships and maintain interest and enthusiasm for our brand.

As a Demand Generation Manager for Marketing By Monrae, you will be responsible for promoting and raising awareness of our brand and its products and services. You will work within teams to develop new strategies for reaching more consumers and help us to appeal to our target audiences. In this role, the Demand Generation Manager is responsible for creating market segments and developing campaigns and lead generation strategies for each group. You will also connect business objectives to campaigns and define and measure the metrics that prove ROI.

To be successful in this role, you must possess an ability to think outside the box, have direct experience in demand generation and exemplify leadership in thought and deed.

What You Will Be Doing:

• Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline
• Leading A/B testing strategies and execution across all channels
• Monitoring and optimizing campaigns and programs
• Developing customer personas and knowing their buying preferences
• Knowing the company’s brand and products inside and out
• Assisting in content development to target consumers throughout the customer lifecycle
• Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies and build effective support programs, such as sales enablement
• Identifying new markets and advertising tactics to encourage business growth
• Assuring buy-in and budget support from senior leadership and stakeholders
• Measuring and analyzing campaign and marketing success
• Delivering performance reports to leadership and departments you partner with

About You:

• Willingness to experiment
• Strong communication skills
• In-depth knowledge of metrics
• Ability to adapt strategies based on data
• Has a customer-centric mindset focused on solving prospect’s larger issues
• Knows their way around the tools of the trade–CRM, marketing automation, social listening platforms, Google Analytics, and so on.
• Experience leading cross-departmental initiatives.
• Bachelor’s degree–preferably in marketing, business or a related field.
• At least three years of marketing experience, preferably in a demand generation role.

Job Type: Full-time

Pay: $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Atlanta, GA 30331: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 3 years (Preferred)
• Demand Generation: 5 years (Preferred)

Work Location: Hybrid remote in Atlanta, GA 30331

learninglandscape.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, learninglandscape.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, learninglandscape.com is the ideal place to find your next job.