Job description

Job description

POSITION SUMMARY:
The Copywriter is responsible for writing and editing copy for a variety of projects including but not limited to print, web, mobile, video, and social media as well as working closely with the marketing and design teams to brainstorm ideas, create concepts, and develop messaging that is on-brand.

ESSENTIAL FUNCTIONS:

• Create, develop and review all copies to ensure consistency (e.g., style, tone, quality, etc.) and adherence to brand standards
• Create high-impact copy that is crisp, and easy to digest (short: ads, slogans, organic content, email, social media + long: webpages, blogs, e-books, presentation decks, product write-ups, and video scripts)
• Tailor content and style of each writing assignment to its purpose
• Identify key messages - understand and communicate powerfully, the main emotion we want the reader to feel, and the desired outcome of their actions
• Support the Digital Marketing Manager in the development and execution of messaging and copy strategies that align with overall business objectives
• Balance writing for search engine optimization and people
• Support the company’s channel sales teams by assisting in the execution of marketing support requests
• Collaborate with the creative team to develop creative strategies, concepts and ideas that promote consumer engagement with the brand
• Collaborate well with cross-functional team members to perform necessary writing, copyediting, and/or proofreading needs.
• Conduct research for product or channel marketing materials, as well as other topics as related to the piece or request at hand
• Shift between differing brand identities and audiences depending on the project or material needed
• Deliver copy documents on time and partner effectively with the digital marketing manager to gain approval or feedback.
• Maintain clean and organized files and asset management
• Move projects forward by following the project management process
• Balance multiple projects with differing and aggressive timelines, deliverables, and expectations.
• Execute other job-related projects as required.

REQUIRED EDUCATION, EXPERIENCE, AND SKILLS:

• High School Diploma or GED AND 3-5 years of experience OR a Bachelor’s or Master’s Degree in business, journalism, marketing, English, communications or a related field AND 1-3 years of work experience in a professional writing position
• Broad understanding of writing for a consumer-facing audience and writing Ad/Sales Copy
• Ability to work and communicate with a team in an online collaboration platform.
• Impeccable writing skills, including writing in different styles or voices and to other people's direction
• Strong listening and interpersonal skills to fully understand the project's needs and want to develop an effective brief

Job Type: Full-time

Pay: $40,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Atlanta, GA 30331: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Preferred)
• Copywriting: 2 years (Preferred)

Work Location: Hybrid remote in Atlanta, GA 30331

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