Job description

Collington, A Kendal Affiliate, located on a beautiful 125-acre campus in Mitchellville, Maryland is a Life Plan Community enriched in diversity that offers an active lifestyle for independent living and person-centered continuing care for assisted living, skilled nursing, and memory support. Collington’s vision is to thrive as a community of people living, working and serving together, bringing alive a spirit of collaboration, generosity and mutual respect in our relationships and decision-making.

Position Summary

The Marketing Coordinator is an integral part of the Sales & Marketing department, providing support to the sales team and to all marketing efforts. This role coordinates the administration of departmental functions from responding to prospective residents calling in to the community, managing and running the marketing calendar, coordinating events, and overseeing the application process for incoming residents. The Marketing Coordinator is expected to provide the highest in customer service to team members, current residents, and prospects. In addition, support the achievement of occupancy goals via establishing and managing deadlines, and dedicated support to the Sales and Marketing team.

Key Functions

Administrative Duties

• Deliver courteous, and responsive service to residents and prospects, exemplifying our mission and values, identify the purpose of their visit and direct them as appropriate.
• Answer calls and respond to emails inquiries, primarily from prospective residents
• Process department invoices, payments, refunds, and expense reports.
• Maintain and distribute weekly, monthly, and new move-in reports
• Organize meetings, including scheduling, sending reminders, and coordinating catering when needed
• Coordinate mass marketing mailings
• Prepare expense reports, track, and process department invoices

Customer Management System and Technical Support

• Enter all new and potential prospects into the CRM (Customer Relationship Management System) and run reports.
• Maintain closing files and records (digital and hard copy) in an organized and efficient manner.
• Post social and digital content onto various social media and digital platforms (Facebook, Instagram, Twitter etc.,)
• Coordinate, respond and track prospects through the organization’s website.
• Coordinate and host virtual events via Zoom and Microsoft office Teams.

Prospect Sales Support

• Fields and assigns new prospects to appropriate sales counselors
• Provide introductory sales information to “walk-ins”, and at events.
• Coordinate and manage all marketing events
• Collaborates with the Marketing team to schedule meetings, prospects, and events (in person and virtual).
• Collaborate with other departments as appropriate to schedule medical interviews and assessments for prospective residents
• Prepares closing files and contracts for new residents
• Prepares “Welcome Packages” for new residents

Education and Experience

• Minimum High School Diploma: Associates or bachelor’s degree preferred.
• Minimum of 4 years of Administrative Assistant experience, ideally in a fast-paced professional environment required
• Prior work experience in a Senior or Assisted Living environment preferred
• Prior work experience in a residential sales and marketing department a plus

Technical Skills

• Advanced MS Office Suite skills including Teams, Word, Excel, and PowerPoint
• A minimum of 3 years demonstrated working knowledge of social and digital media platforms, specifically Facebook, Twitter, Instagram, etc., including content ideation and development
• A minimum of 3 years demonstrated working knowledge of creating and hosting virtual events on social media and digital platforms (Zoom)

Required Knowledge, Skills, and Abilities

• Customer Service Mindset
• Ability to work with all levels of management on a regular basis
• Excellent oral and written communication skills
• Excellent organizational and time management skills
• Detail-oriented and self-motivated with strict attention to deadlines and details
• Ability to be proactive, take direction and establish ownership of projects
• Strong analytical and critical thinking skills
• Ability to multi-task and manage competing priorities
• Must be capable of handling highly confidential matters

Job Type: Full-time

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Experience level:

• 4 years

Schedule:

• 8 hour shift

Education:

• Associate (Preferred)

Experience:

• Administrative Assistant: 4 years (Preferred)

Work Location: In person

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