Job description
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Position Summary
This is a hybrid position located in Austin, Texas. We are also open to remote USA. There is minimal travel <10%.
As an ABM Content Marketing Manager, you are a member of the Revenue Marketing team where you’ll work with our ABM, MOPS, SDR, Channel and Paid Media colleagues. As mentioned in the intro, the role calls for a willingness to deep-dive into our solutions (if you’re allergic to engineers, fuhgeddaboudit), so you can engage with tech-savvy audiences, such as CIOs, architects, and privacy officers at enterprises alike and public organisations. What might they perceive as pitfalls? And how can we (read: your content) dispel those concerns? As for the scope: we are omnipotent omnichannel omnivores ®, so all podia are in scope, including your preferred venues. Long, short, informative, inspirational: you should (want to) master it all!
Key Areas of Responsibility
You will create high-engaging, high-converting content for all personas.
You define the content strategy and ensure each channel is ‘fed’ with web, email, newsletters, whitepapers, testimonials, social, paid, campaigns, e-books, blogs... Heck, if you think branded washing care labels are a winner, go for it!
Ensure a consistent tone of voice, so all content fully represents our brand’s DNA, while also allowing for deviations to up the relevance for specific audiences.
Contribute to campaign successes, not only by producing enticing copy but also by suggesting visuals to complement your copy and vice versa.
Team up with sales colleagues, product managers, and product marketeers and boost their performance by representing the content perspective.
Work really closely with our ABM team.
Minimum Requirements
You combine a relevant degree with 4+ years of ‘hardcore’ content marketing and creation experience, preferably in IT / SaaS settings
You are versed in all types of content: short, long, commercial, creative, SEO, and social have all been crossed off your bucket list
You have a deep understanding of customer journeys, know your SEO from your SEA, and consider relevance, engagement, and conversion the Holy Content Trinity
English is the main language; any additional languages are a benefit.
Preferred Qualifications
Bachelor’s or master’s degree in journalism, Copywriting, Content Marketing, Corporate Communications or similar.
#LI-Hybrid
#LI-Remote
This position will require successfully completing a post-offer background check. Qualified candidates with (a) criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.
Successful applicant must comply with federal contractor vaccine mandate requirements.
Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
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